Release of 2021 Localized Marketing Benchmark Report
Webinar Recording Available on Demand!
The 3rd annual Localized Marketing Benchmark Report is here! We audited 275+ top multi-location brands as part of this year’s study.
Due to ever shifting consumer usage trends and local business dynamics, we applied a different scoring construct for the 2021 localized marketing benchmark report!
What is The Localized Marketing Benchmark Report?
The 3rd annual Localized Marketing Benchmark Report (LMBR) is a collaborative research project conducted by Localogy, the leading global association helping marketers and agencies realize the full potential in localized marketing, and SOCi, Inc., the all-in-one platform for multi-location businesses to successfully deploy & scale their localized marketing program.
Learnings of Webinar
The research examines how top multi-location brands perform in the most influential digital channels, including:
- Localized social marketing
- Localized search marketing
- And introducing the maturity model, which maps the scores achieved by companies and categories to a lifecycle stage
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