The SOCi Solution
Cajas Digital Agency saw the need for localized social marketing with a personal touch and created a new program, Turnkey Social, that focuses on servicing clients with an in-market content curator who visits sites to develop organic storytelling with customer and associate testimonials. Posts that are hyperlocal and share a personal story or ties in with community connections, has proven to increase both reach and engagement on Facebook. Three locations that implemented the hyperlocal strategy with Turnkey Social have seen significant increases in just 30 days reaching more customers on Facebook as well as receiving high-value engagements such as comments and shares.