ECHO-USA worked collaboratively with SOCi to redesign and upgrade the local pages for its thousands of dealers. In addition to optimizing fundamental SEO components such as meta descriptions, H1 tags, and site breadcrumbs, ECHO-USA and SOCi worked to improve the freshness of content and to create more conversion opportunities. Using SOCi’s content management tools, the brand began updating local page text content once per quarter and YouTube-hosted product videos every other month. In addition, dedicated content areas were established for promoting special events such as one-day sales.
ECHO-USA’s local pages saw traffic gains immediately upon the launch of the upgraded design, with an increase in page views of 111% over the prior month. These gains increased during the first full month of the program, where page views grew by an impressive 152%, more than doubling local consumer exposure for the brand compared to the period before launch.