BE THE LEADER IN YOUR MARKET
TOP 10 OVERALL BRANDS
Not one of the brands mentioned in the report? Learn how you stack up to industry leaders. Our localized marketing experts will conduct an in-depth audit of your brand’s performance across search and social.
The personal care and fitness industries largely rely on delivering services in-person, causing huge shifts in their business models during the pandemic. As these businesses have reopened, consumers are turning to local search and social channels to learn about operating hours, safety measures, and other criteria.
How well are businesses leveraging these channels to build a digital presence and engage customers?
Download the report to learn key localized marketing benchmarks for the industry and best practices to implement for your own brand.
How Do You Stack Up to the Largest Personal Care & Fitness Brands?
A Sneak Peek of the Top Insights
- Personal care and fitness brands are embracing the basics of local search and social programs. Discover steps they should take to further mature their programs.
- Brands are posting frequently on Facebook. Find out which other social channel presents an area of opportunity for them.
- Profile completeness is an area the industry excels in, but what about review response rate and timeliness?
Download the full report to learn more!
LOCAL SEARCH + LOCAL SOCIAL =
LOCALIZED MARKETING SUCCESS
This report measured personal care and fitness brands’ performance in both localized search and localized social. Both are critical aspects of the digital consumer journey.
LEARN FROM TOP PERSONAL CARE & FITNESS BRANDS IN LOCALIZED MARKETING
HOW DOES YOUR BRAND
COMPARE?
25 BRANDS
ABOUT
THE DATA
737.3M TOTAL ENGAGEMENTS
8,600 LOCATIONS
25,600 LOCATION PAGES
6.5M LOCAL REVIEWS
1M REVIEW RESPONSES
657.6K LOCAL POSTS
GET TO THE
NEXT LEVEL
The LMBR Maturity Model showcases the stages of a mature, sophisticated localized marketing strategy. Find out how to take your strategy to the next level.
P R E S E N T E D B Y
Localogy (previously known as the Local Search Association) is the only trade association focused on building and growing the $10 Trillion U.S. Local marketplace for both our members and the more than 30 million Local and small business companies who depend on them every day. Localogy has about 300 members in 20 countries and the Association helps these members realize the power of local marketing and commerce through conferences, consulting, insights, advocacy, and more.
SOCi is an award-winning platform built specifically for “next-level” multi-location marketers. Our customers include top brands and influencers like Ace Hardware, Sport Clips, and Anytime Fitness who have the impossible challenge of managing their digital presence across hundreds and thousands of locations. As central command for multi-location marketers, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless local search and social pages while protecting what matters most, their reputation.
This report analyzes the top personal care and fitness brands. Each brand is ranked on a 100-point scale for localized search and localized social, combined into an average LMBR score. Scores are determined by examining over 50 percent of locations for each brand on essential ranking factors across the top localized marketing platforms: Google My Business (GMB), Facebook, and Yelp.
276 BRANDS
BACKED BY EXTENSIVE
DATA ANALYSIS
8.8B TOTAL ENGAGEMENTS
212,000 LOCATIONS
625,000 LOCATION PAGES
80.2M LOCAL REVIEWS
24.1M REVIEW RESPONSES
19M LOCAL POSTS
Audits are based on industry data compiled in The Localized Marketing Benchmark Report. The third-annual report, presented by Localogy and SOCi, analyzed over 275 multi-location brands to find how well they are performing on important localized marketing metrics.
TOP 10 OVERALL BRANDS
P R E S E N T E D B Y
Localogy (previously known as the Local Search Association) is the only trade association focused on building and growing the $10 Trillion U.S. Local marketplace for both our members and the more than 30 million Local and small business companies who depend on them every day. Localogy has about 300 members in 20 countries and the Association helps these members realize the power of local marketing and commerce through conferences, consulting, insights, advocacy, and more.
SOCi is an award-winning platform built specifically for “next-level” multi-location marketers. Our customers include top brands and influencers like Ace Hardware, Sport Clips, and Anytime Fitness who have the impossible challenge of managing their digital presence across hundreds and thousands of locations. As central command for multi-location marketers, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless local search and social pages while protecting what matters most, their reputation.
Download the Report
