Associated Food Stores Increases Local Buy-In, Drives Increased Web and Social Traffic with SOCi
“Our usage of multiple platforms was not ideal. We were logging in and out of accounts, and we were failing to implement the checks and balances that are integral to our social strategy because we were so spread out as an organization. Now that everything is consolidated into one platform with SOCi, we have a much more ideal workflow.”
– Madisen Gilbert, Digital Marketing Manager, Associated Food Stores
SOCi Results
When evaluating marketing performance across its supermarkets, AFS determines success based on conversion rate. To increase conversions, supermarkets must understand the local sentiment of their brand and make adjustments accordingly.
Since implementing SOCi to increase local buy-in, AFS has seen significant increases in social reach, website traffic, and Google visits across most of its supermarkets. In their last quarterly business review, AFS saw the following improvements: