Introducing Localized BrandNews – Episode 1 with Self Esteem Brands

We are excited to launch a new podcast that we are doing in partnership with Localogy, called “Localized BrandNews”. Throughout this series, we will be interviewing leaders in localized marketing to learn, firsthand, from those who have crushed this strategy. We are empowering marketing leaders and others to share stories on what brands are doing during these trying times, and how localized marketing will play an essential role in the comeback. Check out our first episode featuring Kristen Pechacek, Former Digital Marketing Director for Self Esteem Brands below. During the episode, learn how Self Esteem Brands, and their franchise brands including Anytime Fitness, achieve balance and brand consistency without compromising the localized community feel that powers each of their locations.

New episodes will be released every other Wednesday.