The Secret To Local Adoption
featuring Gary Drummond of Ace Hardware
Communicating a brand’s message and value proposition in the competitive consumer market is a challenge in of itself. Scaling this message to create unique content and engagement at the local level is quite another matter. Learn how Ace Hardware has achieved 85% local retailer adoption to create and deliver local experiences at scale.
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SPEAKERS
Gary Drumond
Marketing Manager of Local Digital, Ace Hardware
Monica Ho
Chief Marketing Officer, SOCi
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