First Montana Bank Increases Brand Awareness With Localized Digital Marketing
“One of the biggest returns on investment with SOCi is the cost of my time. SOCi is our business and marketing partner. We talk and look at our performance and results, and SOCi helps me figure out where to focus efforts and what needs attention. I can then develop programs from that information that help us gain customers.” – Denise Moore, Vice President of Marketing and Communications
SOCi Results
First Montana Bank conducted a customer survey after implementing SOCi on brand awareness. Thirteen percent of users replied “Yes, they could recall seeing the bank’s social media posts” and are engaged with the bank online. Before SOCi, the response was insignificant.
According to Moore, “the quarterly results SOCi provides help drive us forward.” Those actions show up in how First Montana Bank’s Google Business results have increased in the following ways with SOCi:
20%
Increase in clicks on all listings year over year10%
Increase in Google Business Profile views year over year21%
Increase in search views year over year10%
Increase in website visits year over year20%
Increase in direction requests from Google Maps year over year10%
Increase in calls to local bank branches year over yearAs of January 1, 2024, we no longer sell our SOCi Listening product. We'll have updates on listening capabilities and integrations later this year.