Price Brothers Management Company Levels Up Their Digital Marketing Efforts For Multifamily Housing and Commercial Properties
“Because of SOCi, we can see patterns in what content performs best, which helps us establish our social content strategy for every community. We treat our digital communities as extensions of the living experiences at our properties, and meaningful interaction is most important for us,”
Deena Gage
Director of Marketing for Price Brothers
SOCi Results
Price Brothers’ Director of Marketing assigns monthly reporting to her team: “We provide our properties monthly reports on social performance using SOCi. The graphs and visualizations help us communicate what is needed and encourage their feedback. SOCi also makes it easy to report our quarterly digital marketing performance metrics to leadership and the business support SOCi gives our team is top-notch. The benefits are invaluable.”
Price Brothers have had the following results since implementing SOCi:
- Corporate involvement in customer service has increased, resulting in better communication between the corporate and community offices
- Price Brothers have connected to more platforms, including Glassdoor, to help encourage teammate reviews and update their employment reputation, making the internal business side of social media easier