The Property Management Guidebook for Localized Social Advertising

What every multi-family property marketer needs to know to fully leverage localized social advertising.

Local social advertising has become the go-to digital marketing strategy for businesses large and small, and for good reason. With the decline of organic reach across social media channels, it’s tough to engage potential residents, let alone stay connected to fans and followers without local social media advertising. However, managing an ad strategy for a multi-family property management company with multiple locations is challenging. Fortunately, Facebook and other platforms are continually releasing technology to make it easier for marketers at the property and the corporate level to team up on creative, content, ad budget distribution, performance tracking, and reporting.  Comprehensive local strategies, including social media marketing, ratings and review sites, social advertising, and other two-way engagement channels, can boost corporate brand awareness, generate leads and help with retaining residents. This guidebook outlines:
  • Why multi-family property marketers need to localize their ad strategy
  • The key platforms to utilize for local social advertising
  • Steps to achieve success and common pitfalls to avoid
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