Bar Louie Serves Up Localization With Clear Brand Messaging For Over 100 Locations
This case study originally appeared on ClickZ, one of the largest digital marketing news communities in the world.
Thanks to the brand’s careful balance between centralization and localization with SOCi, Bar Louie is a top performer out of nearly 300 top multi-location brands based on approximately 100 metrics in search, social, or reputation.
SOCi Results
Bar Louie’s success with the SOCi platform has been substantial as the restaurant chain transformed its digital strategy without sacrificing its personalized approach to customer engagement.
From Q1 2021 to Q1 2022:
- Instagram impressions increased by 1289%
- Total reviews increased by 36%
- Website visits increased by close to 60%
Thanks to their careful balance between centralization and localization, Bar Louie is a top performer out of nearly 300 top multi-location brands based on approximately 100 metrics in search, social, or reputation.
1289%
Increase in Instagram impressions in one year36%
Increase in total reviews in just one year60%
Increase in website visits in one yearAs of January 1, 2024, we no longer sell our SOCi Listening product. We'll have updates on listening capabilities and integrations later this year.