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2 0 1 9 L S M B E N C H M A R K R E P O R T
Localized social marketing or LSM has been proven to drive increased traffic and sales to local businesses. See how LSM leaders are growing their sales 3x's more than their peers - or request the LSM Benchmark results for your brand.
P R E S E N T E D B Y
SOCi is the leading social media marketing and reputation management platform for Multi-location businesses. With a dual focus on protecting the brand while empowering local agents/franchisees, SOCi has developed more than a dozen marketing tools as well as unique multi-layered permission systems, workflows and approval solutions to help brands succeed in social media and reputation from corporate to the local business. Visit website >
The Local Search Association (now known as Localogy) is the only trade association focused on building and growing the $10 trillion U.S. local marketplace for both our members and the more than 30 million local and small business companies who depend on them every day. Localogy has about 300 members in 20 countries and the Association helps these members realize the power of local marketing and commerce through conferences, consulting, insights, advocacy, and more. Visit website >
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A B O U T T H E L S M B E N C H M A R K R E P O R T
L E A D I N G B R A N D S B Y C A T E G O R Y
BUSINESS SERVICES
The UPS Store
HOME SERVICES
Chem-Dry
Mosquito Joe
REAL ESTATE
Keller Williams Realty
RETAIL, CONVENIENCE
uBreakiFix
RETAIL, GENERAL
Ace Hardware
Budget Blinds
Edible Arrangements
AUTO PARTS & SERVICES
Valvoline Instant Oil Change
FOOD & BEVERAGE
McAlister's Deli
HOTELS
Courtyard by Marriott
Holiday Inn Express
PERSONAL CARE SERVICES
The Camp Transformation Center
EDUCATION
The Learning Experience Academy of Early Education
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T O P 1 0 B R A N D S - O V E R A L L
The Localized Social Marketing Benchmark Report (LSM Benchmark Report) is a collaborative research project conducted by the Local Search Association, the leading global association helping marketers and agencies realize the full potential in localized marketing and SOCi, Inc., the leading platform for social and reputation management for multi-location brands.
The research examines the top franchise marketing brands on their performance in localized social marketing in three key areas:
- The brands’ localized presence
- Customer care (in the form of local ratings and reviews)
- Local community engagement
Brands and their franchise affiliates can’t simply rely on “top-down” brand marketing from a corporate presence to engage local consumers. The data below is proof as to why brands and their franchises must have a localized social marketing strategy:
- 91% of consumers use search to find business information locally (LSA, 2018)
- 72% of user engagement and 66% of brand-related impressions happen on Facebook location pages and not on corporate pages (SOCi, 2018)
- The majority of local consumers (nearly 70%) use social media to help resolve customer care issues (JD Power, Franchise Industry Marketing Survey)
- Reviews are an explicit local search ranking factor (Google)
Download the report now to learn more!
