How to Encourage Customers for More Reviews

Posted by Amanda
June 21, 2017

How a brand builds its reputation has drastically changed over the years. A company’s prestige is no longer fully controlled by the organization itself, but now by the customer in many cases. Consumers can now publicly share whether or not . . . Read More


3 Rules Franchises Must Follow on Social Media

Posted by Amanda
June 7, 2017

Social media is a huge beast to tame. From deciding what type of content to post, which ads to run, who to interact with and more, it’s easy to get lost and confused. It certainly doesn’t help when channels get . . . Read More

Man Smiling at Phone

What You Should Know About Using GIFs on Social Media

Posted by Marylin
June 1, 2017

When we used phone calls to communicate, we would literally laugh out loud. With the emergence of texting, we’d type “hahaha”. When emojis took over, we laughed by tapping on each of the faces. And while emojis are cool, GIFs . . . Read More


How to Avoid Social Media Burnout

Posted by Sherilyn
May 25, 2017

If you’re anything like me, your daily routine goes something like this: You’re awakened by your alarm, then you allow yourself about 10 more minutes in bed to skim through Facebook, “Like” posts on Instagram and catch up on Twitter. . . . Read More

SOCi at AIM Featured

SOCi at Apartment Internet Marketing Conference 2017

Posted by Jhed
May 17, 2017

AIM Conference 2017 The Apartment Internet Marketing Conference (AIM) is a multifamily industry conference that focuses on digital marketing, branding, social media and more. This year’s conference took place on May 8th – 10th in Huntington Beach, California. SOCi attended . . . Read More

Man on Tablet

Facebook and Twitter Metrics You Should Be Tracking And Why

Posted by Taku
May 17, 2017

Utilizing social media marketing is a crucial step in growing any business in today’s digital world. Analyzing a company’s social media metrics is becoming more important as more users take to the world-wide web. Whether you’re trying to increase your return . . . Read More

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