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How to Set Up Goals in Google Analytics

Posted by Crystal
January 18, 2017

January is the month for setting goals! Along with these social media trends, add a few Google Analytics goals to your 2017 marketing strategy. Goals in Google Analytics will help you measure your social media marketing efforts beyond growth in . . . Read More

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How to Optimize Your Google+ Page For Search

Posted by Crystal
November 30, 2016

For many people, Google+ is the social media platform they understand the least out of all social channels. A study conducted by Eric Enge found that 90.1 percent of Google+ profiles have never posted anything at all. Also, take a . . . Read More

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Why Starbucks Is Killing It On Social Media

Posted by Crystal
September 28, 2016

Are you one of the 36.4 million users to like Starbucks’ Facebook Page? What about one of their 11.7 million Twitter followers? With metrics like this, we can’t help but ask ourselves, “What makes Starbucks’ social media strategy so successful?” . . . Read More

The Power of Facebook Live

Posted by Crystal
July 20, 2016

If you haven’t already noticed, videos on social media are a huge trend right now — in particular, videos that play in real time. You only need to look at the growing popularity of video-streaming social media channels, such as Snapchat and Periscope, . . . Read More


4 Questions to Ask Yourself When Checking Social Analytics

Posted by Crystal
May 18, 2016

When was the last time you checked your Facebook Insights or Twitter Analytics? If you use social media to bolster your business and marketing efforts, hopefully your answer isn’t “never”! Without analytics and concrete numbers to compare, there’s no way . . . Read More

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