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6 Things Social Media Managers Despise

Posted by Joanna
October 26, 2016

#SocialMediaManagerProblems As social media managers, we are generally thrilled that our position involves discovering adorable pet photos, encountering interesting (and sometimes questionable) comments and creating catchy content that appeals to our targeted audiences. However, there are some aspects of our role that make . . . Read More

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4 Ways to Encourage Users to Generate Content on Your Behalf

Posted by Joanna
August 31, 2016

Have you ever seen those commercials that include a disclaimer that reads, “These are real people, not actors”? Did you believe it? I’m dubious when a disclaimer is necessary, but the truth is that your best salespeople are probably the consumers . . . Read More

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How to Create a Social Media Calendar

Posted by Joanna
June 22, 2016

The Who, What, When, Where & Why of a Social Media Calendar Imagine this: You’re on vacation, soaking up the sun, sipping a refreshing drink, and the furthest thing on your mind is work. All of that can wait until . . . Read More

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5 Tips for Responding to Negative Social Media Reviews

Posted by Joanna
April 28, 2016

Responding to Negative Reviews on Social Media Nowadays, it’s extremely easy for consumers to look up a business on social media to see what their ratings are and what the quality of their customer reviews are. Prospective customers will read . . . Read More

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Multifamily Marketing: Social Media Marketing to Millennials

Posted by Joanna
February 24, 2016

What are Millennials looking for from a company on social media? The multifamily industry is one SOCi is very familiar with, and it’s become apparent that Millennials are currently dominating the apartment rental market. Most people ages 18-34 are looking to rent, not . . . Read More

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