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The Psychology Behind Enticing Email Marketing

Posted by Sherilyn
October 17, 2017

If you were to peek into the inbox of a typical consumer (and let’s be real, maybe even your own), your eyes would be met with pages upon pages of brand emails begging for clicks. From “2 Days Left to . . . Read More

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Influencer Marketing: The Dos and Don’ts

Posted by Sherilyn
September 29, 2017

We all know about the power of word of mouth. Looking to start a new show on Netflix? Text a friend. Unsure of what to order on the menu? Ask the waitress. While the influence of marketing collateral—from printed material to web . . . Read More

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4 Keys to Stellar Customer Service on Social Media

Posted by Sherilyn
September 19, 2017

It’s no surprise that a generous portion of our daily lives occurs through a pixelated screen. Whether we’re looking at photos of the newest brunch joint or instant messaging a friend, the frequency of our social media use can’t be denied. We’re no strangers . . . Read More

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What Airbnb Teaches Us About Having a Strong Brand Identity

Posted by Sherilyn
July 12, 2017

If you’ve ever planned a vacation, there’s a good chance you’re familiar with Airbnb. Founded in August of 2008, Airbnb (formerly known as AirBed & Breakfast) began as a way for founders Brian Chesky and Joe Gebbia to make extra bucks . . . Read More

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How to Avoid Social Media Burnout

Posted by Sherilyn
May 25, 2017

If you’re anything like me, your daily routine goes something like this: You’re awakened by your alarm, then you allow yourself about 10 more minutes in bed to skim through Facebook, “Like” posts on Instagram and catch up on Twitter. . . . Read More

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4 Facebook Contest Campaigns Brands Need to Try

Posted by Sherilyn
April 26, 2017

With nearly 1.2 billion active users and still growing, Facebook is a social media platform that holds major potential for brands and businesses. However, with every pro comes a con. This booming usage makes it increasingly harder to stand out on . . . Read More

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