Do You Know What Your Customers Think About Online Reviews? You Might Not!

We all know that online reviews are a major factor in helping consumers make decisions about what brands to buy from. But recent research we conducted with the Local Search Association (LSA) revealed something really interesting: there’s a large gap between what how consumers use online reviews to make those decisions and what businesses think that consumers want.

How Online Reviews Rank in Consumer Decision-Making Process

While reading reviews and ratings about businesses has always been important, consumers now rank these resources as the #1 influence on their purchases. A whopping 71% of consumers read reviews before every (or almost every) purchase they make.

Let’s stop and consider the weight of this statistic, which increases even more for the 18-35-year-old demographic to 80.5%.

In the past, things like a brand offering discounts or being conveniently located, as well as having a recommendation from a friend, were what drove people to buy from a company. While those are still important factors to consumers in the purchase decision, positive online ratings and reviews now trump all.

So where are consumers reading these reviews? Google, overwhelmingly, followed by Amazon, Facebook, Yelp, TripAdvisor, and OpenTable. Because reviews are now included in business profiles and listings, more consumers are now using them to make their decisions.

And while the content of the reviews matter, stars or ranking matter more. More than 50% of consumers have passed on a business that lacked enough stars to warrant it worth checking out.

Where Businesses are Missing the Mark

Most businesses understand the importance that online reviews have, though not the degree to which consumers rely on them. And unfortunately, only 21.3% of businesses are regularly using review sites as part of their marketing strategy.

Another cause for the gap between brands and consumers when it comes to online reviews: response time. While some businesses respond immediately or within 24 hours of a review being posted, 40% respond later…or, not at all. This has the potential for disaster. If a reviewer leaves a negative review that goes unresponded to by the brand, that brand risks losing a lot of business from people who see the bad review. A simple apology response can go a long way to compelling others to give the brand a chance.

Simply having a strategy for attracting, monitoring, and responding to online reviews (which only 50% of small businesses have) could help brands better understand their audience and deliver improved customer service. Putting insufficient attention on their online reputation can result in lower ratings, visibility, and lost customers.

Without truly understanding how important reviews have become in the purchase journey, businesses may be missing a key opportunity to convert prospects and retain customers. Fortunately, it doesn’t take many resources or much time to incorporate online reviews into a marketing strategy.

The complete report includes industry-specific data and benchmarks that will help you better plan for 2019.
Click here to download The Great Conversational Divide.

Key Insights from SOCi’s First Annual Summit

On October 16, 2018, SOCi held a very special event that brought together clients, partners, friends, and future SOCi users for a day of networking and strategic insight that included ten sessions featuring 15 industry leaders. For those that couldn’t attend, here’s an attempt to distill the day’s critical insights into just one blog post.

Social and Reviews Now Impact Every Part of Your Business

To say we’ve been waving this flag in the air for quite some time is an understatement. Here are the facts:

But we also know it takes a lot of effort on the part of marketers to not only understand how social and reviews are impacting their business directly but then to develop specific strategies and implement new practices into their business. For multi-location businesses, that effort is often multiplied by hundreds or even thousands of locations. With that in mind, take some of the latest data into consideration:

Apparently, there is a disconnect between consumer expectation and business prioritization. And a lot of that has to do with the volume of profiles a multi-location brand or business has to manage. It can be overwhelming and therefore many businesses are choosing to do what they can, or simply stick their heads in the sand. Unfortunately, we know how that can play out… increased negative reviews, rogue content, and missed opportunity. But there is technology available that can help streamline and scale those activities allowing marketers to take control of their social media messaging and online reputation while helping to identify the ROI of these efforts.  

Customers Rank ROI from Social as a Top Challenge

Just a few months ago, we sent out a survey seeking to understand our clients’ evolving challenges and gather feedback. We learned that 46% of our clients find measuring ROI from social to be a challenge. Here are some of the reasons they outlined:

Here are three steps to help marketers tackle this challenge head-on:

1. Determine Quantifiable Goals

When measuring social, there are plenty of data points to choose from, including followers, shares, sign-ups, engagement, sentiment, downloads and even purchases. But it’s important to properly align those metrics to campaign CTAs and their appropriate goals. For example, an Awareness-focused campaign is broader and can leverage metrics such as shares or likes; while a conversion-focused campaign should leverage more in-depth metrics such as sign-up form completions or downloads. And with these goals in mind, the content of each post or ad should match.

2. Set up Campaign Tracking

Track your social media campaign success using tools like Google Analytics and Google’s URL Builder that allow for the creation of campaign groupings, unique tracking links, goal-setting, etc. These functionalities enable A/B testing on copy, creative, and calls-to-action, and help determine what is working and what you should revisit.

3. Determine ROI

The formula is simple:  ROI = (return – investment) / investment

You can determine investment taking into account ad cost, technology or tool cost, and even man hours to get a more accurate and well-rounded number.

It’s Time to Evolve Your Social Strategy

Are you still getting your feet wet and learning about your audience, or are you pretty consistent in your activity and seeing audience engagement? Either way, it’s important to take a step back and review your social media activity and how it stacks up to your business goals. In doing so, there are three areas to consider:

Maturity models like this allow marketers to more honestly evaluate where their company or brand is. For example, if the goal is conversions but you have yet to establish a presence, then you are starting off on the wrong foot, or putting the cart before the horse as they say. In reviewing the model above, take a step back and think about where your organization falls. You could even go deeper and identify where each of your multiple locations may fall. If you determine that you are at a level 3 or 4, that doesn’t mean you ignore the areas listed in 1 and 2, as they bolster your ability to remain at 3 or 4. Additionally, don’t think of the levels as all or nothing, based on the criteria, you may be in between stages.

Because the social landscape and consumer activity are constantly evolving, so too should your strategy. Revisit at least every six months and draw from deep reporting and analysis by campaign, by post, by call-to-action, etc. – aligning them to your evolving business goals – to help determine necessary shifts in your future strategies.

Local Business isn’t Dead, Only Boring Local Business

1 in 3 people on Facebook uses the platform to look for recommendations and reviews.

Let that sink in.

Facebook’s Head of Local, Phillip Rather, quoted the National Retail Federation in highlighting that 83% of millennial and Gen Z consumers now visit local businesses at the same rate or more than they did last year. What does that mean? It means that contrary to the concerns of many local businesses, e-commerce sites like Amazon, etc. are not killing them. Instead, businesses that continue to evolve with the changing needs of today’s consumers are winning – and the battleground is social media.

Today’s consumers are social-driven, and the focus of their social activity is local. During their time on Facebook, they are looking for business location, events, jobs, etc. Therefore it’s crucial that businesses localize their efforts to stay relevant and frankly alive. Small businesses are doing so with relevant, local organic content and Facebook ad. In fact, the chart below outlines just how many categories of small businesses are taking part in Facebook advertising – which media industry gurus such as Gary Vaynerchuck still tout as being grossly underpriced for its value.

Phew! We told you, lots of insight packed into one event and these are just a few takeaways.

If you’re a current customer suffering from a little FOMO in not being able to attend, contact your Customer Success Manager for a little recap and a chat on how we can implement some of these insights for your account.

If you’re still a future SOCi user, let’s change that. Click here to request a demo today.

SOCi and Sport Clips Partnership Recognized at 2018 Digiday Technology Awards

SOCi recently caught the eye of Digiday — the leading news source for advertising and marketing professionals — for its work in successfully marshaling the individual social media accounts of over 1,800 Sport Clips franchisees.

As a SOCi client, Sport Clips authentically engages with thousands of local communities, manages online reviews efficiently, and delivers consistent branding across all social media platforms. This successful collaboration led SOCi to win the Digiday Technology Award for Best Social Media Platform.

Founded in 1993, Sport Clips provides hair care for men via sports themed, neighborhood-friendly shops. For each franchise, maintaining a connection with the local community through social media is an essential complement to the local barbershop environment they seek to cultivate. However, with so many franchise operations throughout the U.S. and Canada, the organization realized the need to distribute high quality branded content at scale and manage incoming customer reviews quickly and consistently. But, both local and national teams needed to be empowered in order to achieve local authenticity and a clearly defined national brand.

SOCi quickly got to work claiming local pages for Sport Clips on Facebook, Twitter, Google My Business, and Yelp and then linking every franchise page across all the platforms. Once all the accounts were claimed and unified, SOCi’s proprietary content delivery and scheduling solution made it quick and easy for Sport Clips franchises to plan and manage social media content in advance, source relevant content from the national team, post at peak times for optimal engagement, and solve workflow efficiencies to save valuable time.

These unique features helped Sport Clips achieve 3% growth in new fans across the entire portfolio in just two months. And with regards to reputation management, Sport Clips responded to 2,698 reviews and established an overall rating of 4.29/5! Through the SOCi platform, the number of total interactions for Sport Clips skyrocketed to 3.5MM and franchise operators were able to authentically engage thousands of new potential customers.

Congrats and thank you to Sport Clips for this terrific accolade, and we look forward to many more years of success with you!

Click Here to See the Full List of 2018 Digiday Technology Award Winners

Local vs. Brand Facebook Pages – Why Local Matters

SOCi and the Local Search Association team up on a new research report that explores the impact of Facebook local pages.

In recent years, Facebook has made changes to its algorithm to make it tougher for organic content from brands to appear in the News Feed.

While Facebook is always fine-tuning its algorithm, the social media platform remains a critical tool for marketers to reach and communicate with customers and prospects.

Mining Gold in Local Engagement

Multi-location brands are missing a huge opportunity if they don’t explore customer interest in local content. Data from 
our most recent research report shows consumer engagement on Facebook Location Pages is 2.5x higher than on corporate brand pages. Location Pages also generated two-thirds of brand content impressions on Facebook – this suggests that Facebook’s algorithm may be favoring local content over corporate since it is more relevant to in-market consumers.

Makes sense, right?

Location Pages are a hub for social conversations and review generation around specific stores, restaurants, and retail outlets.

Social media has a powerful influence on consumer purchase behavior. LSA’s Local Media Tracking Study (2018) found that 39% of consumers who found a local business on social media went on to make a purchase.  And of all the social media platforms available today, Facebook is the top influencer of purchase decisions (1).

But there’s a catch – if brands don’t create their own Location Pages, Facebook does so automatically.

That’s right! When a user goes to search for a specific location and there are no results, Facebook automatically creates a page to bridge that user experience.

Rogue pages are a huge problem. In their unclaimed and unmanaged state, rogue pages could house incorrect or misleading user-generated content and negative reviews that will show up on Facebook and in Google search results.

It’s clearly time for multi-location brands to take control of their local Facebook presence.  

Taking Back Control

It is critical for brands to actively manage location data and local conversations on Facebook.

By proactively creating pages that prevent others from filling the void, a brand can gain control over messaging and content, answer product questions, directly respond to reviews, and influence consumer behavior during that critical phases of the path to purchase.

Our report shows that consumers are more inclined to leave reviews on Facebook Location Pages rather than corporate Pages. But the importance of managing your brand and individual location reputation on Facebook reaches far beyond the platform itself.

Because Facebook is also used as a major local search engine, Google appends information about your business to their own search results. Facebook Recommendations appear in the Google Knowledge Panel next to your critical business information, such as address, phone number, and website.

Simply put, positive engagement on a Location Page can translate into more business – while negative reviews can have the opposite effect.  

Stay up to date on social media trends and the latest SOCi news. Sign up today.

Making Room for Both

The mere existence of a Location Page doesn’t accomplish the goal of driving engagement. Ultimately, Facebook Location Pages are about making the brand more accessible to local consumers and creating a better customer service experience overall.

Brand and Location Pages need to work together to achieve this. The Brand Page should operate as the “central voice” of the corporate brand. Similar to a corporate website, Brand Pages can communicate messages that are relevant to all stores or locations. Location Pages can leverage this branded content and put a local spin on it, or create their own localized content – this serves to add relevance and authenticity to the Local Page.

Teeing Up a Successful Local Strategy

For all of this to be successful, the right tools and training are key. While your local staff has a unique understanding of the market, resources and specific marketing expertise is often limited.

SOCi allows brands to create libraries of shareable content for local managers to leverage. The system also empowers local managers to create their own content while ensuring it remains on-brand with approval workflows. These features help set checks and balances so that local personnel can be successful, while corporate can keep oversight on brand consistencies. For more tips on choosing a successful management model for localized social for your multi-location business, check out our blog on the subject!


There’s no perfect or fully automated formula for getting social media right. It involves a thoughtful blend of human judgment, creativity, and technology. A robust local strategy, mixed with the right policies, tools, and training can deliver a stronger customer experience and better results for brands.

Learn more about the importance of Local Facebook Pages and the data supporting these trends with the Guide to Facebook Marketing for Multi-Location Brands.

Want even more? We’ve got you covered! Watch our webinar – How Brands Win in Facebook’s New Local-First World – now on-demand!

SOURCE: 1. LSA & SOCi: A Guide to Facebook Marketing for Multi-Location Businesses

Mobile-Centric Customer Engagement Should Be Met with Mobile-Enabled Response

When consumers break out their phones to search for a restaurant or retail store, almost two-thirds of them do not have a particular business in mind.

Their search will touch on an average of nine businesses and once finished, over 70% of them make contact (i.e., in-store visit, phone call, or web inquiry) directly following the search.

These mobile-centric consumers are in research mode; open to suggestion and ready to act. It’s a pivotal moment in today’s customer journey. Therefore, it is vital that brands with multiple locations are positioned well. Brands need to identify the critical purchase influencers and be ready to respond quickly.

According to a soon-to-be-released study conducted by SOCi and the Local Search Association, online reviews left by fellow customers are the #1 purchase influencer among consumers performing local searches. They drive more decisions than business location, ad campaigns, advice from friends, and even special offers and discounts. And the same study shows that local online pages are the best source for local knowledge with consumers gravitating to local pages on Facebook and Google over corporate branding sites by a factor of 2-to-1.

Are big brands putting too much emphasis on their corporate branding? It appears so. Many indicators show a disconnect between the high level of influence that local social media pages have on purchases, and the internal resources brands dedicate to managing them. To capitalize on this trend, brands need to engage the local community via their ratings and reviews on every social media page, rating site, and search page. Unfortunately many leave them to the local franchisees or management teams who may not be adequately prepared, or neglect them altogether.

Online reviews are like a garden; tend to them, and they grow, neglect them, and the weeds take over. This leaves brands open to negative reviews and comments that can spiral out of control and eat away at their business. Brands should assume that every reviewer or commenter wants to be heard and deserves a response. According to statistics reported by Social Media Today, customers who experience positive social media interactions are 3x more likely to recommend that brand. And when it comes to negative reviewers, nearly 90% of consumers report that they would change a negative review if their grievances are addressed quickly.

By managing feedback, brands also help keep average ratings above the magic 4-star mark – an important benchmark since 52% of consumers won’t engage with a business showing anything less. But the speed of feedback is also an essential factor.  The survey found that 75% of customers who post a critical review expect to hear back from the brand — and 40% want a response within 24 hours. For brands with hundreds or even thousands of social media pages servicing local brick and mortar locations, responding to every post in a timely manner is a huge bear to wrestle.

SOCi provides the platform to maintain a relationship with local communities at scale. It’s a powerful competitive advantage and a unique opportunity to “surprise and delight” your customers while the competition sends their reviews into a black hole. Our recently launched mobile app, SOCi Go gives marketers the opportunity to react and respond to customer feedback in real-time from anywhere in the world. Plus, users can create and schedule localized content and monitor data and analytics in just a few taps.

The research shows that service expectations are high and consumers want to know they are heard and cared for. By seizing on this opportunity to manage social presence and reputation on the go, multi-location marketing teams can match these expectations and be rewarded with increased engagement, ongoing loyalty and ultimately, customer conversions.

Ready to experience the power of our award-winning platform in the palm of your hand?

to request a demo today!

Facebook Shift to Recommendations is an Homage to Local

The world’s largest social media network announces changes to its Business Pages in an effort to connect more customers and help local businesses grow.

Facebook continuously works to improve its user experience to focus on the patterns, trends, and expectations of their more than 1.47 billion daily active users. This month, the world’s largest social media network announced changes to its Business Pages in an effort to connect more customers and help local businesses grow. Facebook’s reviews and star rating system has been replaced with Facebook Recommendations, a feature dependent on some of the most intentional activity a user can conduct on the platform – literally recommending a product, service or business to another user. While for consumers this change may seem like just another tweak to their everyday use, the shift draws attention to two significant ways in which users interact with Facebook – conversations and local search.  

How it Works

According to Facebook, a Page’s rating is now based on both past reviews and recommendations people share about a business on Facebook. Seems simple, right? Here’s the catch – only Pages that allow recommendations will show a rating, and a Page that hasn’t received enough recommendations will show no rating at all.

So now you’ve turned on your Page’s recommendations and asked friends and family to recommend your business. You’re all set. But not quite. When a Facebook user posts a recommendation, they can choose their audience – friends or public. It turns out only recommendations that are shared publicly are included in a Page’s overall rating. This can have a considerable impact on a business’ social reputation, even more than the previous star ratings did. It’s highly dependent on the nuances of privacy settings.

For example, when posting comments or recommendations in groups, the visibility would default to the group settings. Closed group activity is only visible to those in the group. When posting a recommendation directly on a Facebook Business Page (as seen in the below example), you are given a choice to post privately or publicly – though publicly seems to be the current default.

However, perhaps the most significant change is that Facebook now allows users to “not recommend” a business, allowing dissatisfied customers to give a much more emphatic thumbs down.

But not to worry! Businesses can report recommendations that don’t follow Facebook’s Community Standards or don’t focus on the product/service offered – an excellent troll slaying feature – and Facebook will review and remove them accordingly.

Business Impact – Pros & Cons

The Pros:
These changes were implemented to generate more authentic feedback from customers.

Facebook shares –

“People can easily indicate if they recommend your business to others by simply answering “Yes” or “No,” and can explain why with tags, text, and photos. By selecting a tag, they can help themes emerge in the feedback from Recommendations, making it easier for potential customers to see what your business is known for.”

“Recommendations appear on your page and are discoverable across Facebook when people are searching for, or talking about your business. Because we know that people trust the opinions of those they know most, these Recommendations will be surfaced most prominently.”

The Cons:
For multi-location businesses, this new rating system could get tricky. Recommendations posted directly to your local page get the thumbs up. However, if a user tags the wrong location when recommending your business in a comment or conversation, your business could miss out. Or even worse, an incorrectly tagged negative review could impact your rating score. It is vital for multi-location companies to monitor this new system closely and report recommendations that don’t reflect their location or individual services.

Just another reason why online reputation management should be an essential part of your marketing mix.

Looking Ahead

There is still a lot to be discovered about these changes and any additional impact they may have. However, this new system has the potential to engage more customers and provide richer feedback about your business. In our book, that’s always a step in the right direction.

Want to learn more about how your multi-location business can benefit from a locally-focused Facebook strategy?

SOCi and the Local Search Association joined forces to release brand new research in the report – A Guide to Facebook Marketing for Multi-Location Brands.

Click on the button below to download the guide!

SOCi Receives Blog Community Engagement Honors at IMPACT Awards Held by the Internet Marketing Association

Impact Award

San Diego, CA. – Sept. 20, 2017 – SOCi received a prestigious IMPACT Award for Blog Community Engagement in recognition of its SOCi Blog at the Internet Marketing Associations annual awards celebration held Sept. 29, 2017, at the Enclave in Las Vegas.

“The IMPACT Awards exemplify best-in-class creativity, expertise and results achieved by the top practitioners of Internet marketing across every business segment as well as non-profits, government and education,” said IMA Chairman Sinan Kanatsiz. “IMA is a unique resource for top professionals. Our fundamental goal is to build the leadership that will continue to drive this dynamic industry.”

The SOCi blog serves as a resource for SMB agencies, franchises and property management companies, to stay up-to-date on social media trends and news. With 6 posts per month, SOCi’s blog keeps brands informed on the best social strategies and tactics to protect their brand and increase social media engagement on their networks.

“We strive to make the SOCi blog more than a place to read about industry trends and updates. We invite our readers to be a part of the story through insightful and data-informed topics, interactive content pieces, and a regular posting cadence they can rely on,” said Will Price, SOCi’s Director of Earned Media.

“We test headlines and social language to see what resonates best with our target audiences and course correcting for optimal ongoing performance. The SOCi team works hard, and we’re very honored by the award.”

The IMPACT17 event also offered an extraordinary array of high-impact keynote presentations, breakout sessions and panels on topics across the spectrum of Internet marketing, Startup and Pitch Challenge, Women Leaders Group and a reception at the Intrigue ultra-lounge at Wynn Resort.

The Internet Marketing Association is one of the fastest growing professional organizations in the world and encompasses a wide range of educated professionals in sales, marketing, business ownership, programming, creative development and related fields.

For details on the Internet Marketing Association, visit


About the Internet Marketing Association

About the Internet Marketing Association The IMA is one of the fastest

growing Internet marketing groups in the world, with more than 1,000,000 professional members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members value to their organizations. IMA is underwritten by corporate partners to provide an opportunity to learn, engage and define best practices without making a financial commitment.

About SOCi

SOCi is the leading enterprise solution for social media marketing at scale. SOCi’s all-in-one SaaS platform delivers a dozen or more functionalities, including content discovery, business intelligence, lead-generation, approval, task management, mass-scheduling and more, on top of a multi-layered permissions system that is architected to efficiently manage and generate measurable results at scale. For more information, please contact

SOCi Adds Instagram Publishing, Updated Analytics to Continue to Streamline Social Media for Multi Location Businesses

Originally Published on PR Newswire on October 3, 2017.

SAN DIEGOOct. 3, 2017 / — SOCi, a leading SaaS enterprise solution for large-scale social media and reputation management and one of the fastest growing technology companies in San Diego, is proud to announce the release of new and improved features to the SOCi platform. The brands, franchises, agencies, and property management firms that leverage SOCi’s powerful technology platform to manage their local social media and reviews pages can now benefit from the following new functionalities:

Instagram Publishing & the New SOCi Mobile App

Adding to the suite of tools business can use to publish content across Facebook, Twitter, LinkedIn, and Google+, SOCi has now made it easier than ever to create and publish content on Instagram. Features of the new integration on the SOCi platform include a user-friendly Instagram scheduler, image editor, and approval gateways. Additionally, the new SOCi mobile Instagram app gives users the ability to manage and publish posts, all at their fingertips.

Learn more about this feature!

SOCi Conversations

SOCi’s Conversations tool allows organizations to keep a better eye on social conversations happening across all channels and locations. This feature discovers the most important conversations that brands and businesses are a part of and directly sends them to the individual(s) in charge of responding. SOCi Conversations makes monitoring customer feedback and dialogue on social media easy; guaranteeing that businesses won’t miss essential comments or messages that have the power to influence brand image and reputation.

Learn more about this feature!

Advocacy (Review) Solicitor

SOCi’s Advocacy (Review) Solicitor tool allows businesses to collect more high-rated reviews from their biggest fans. Complementing existing robust review tracking and responding tools, SOCi now lets businesses deliver a survey that will discern customers’ happiness in real-time, solicit a review from those that are at the height of their satisfaction, and collect feedback from those less satisfied. This feature will increase reviews from the right people and give companies a chance to privately address customer issues before they surface.

Learn more about this feature!

SOCinsights Dashboard

The new SOCi dashboard, SOCinsights, elevates the most important information, metrics, and tools that will help users deliver the biggest impact. This allows users to quickly view fan demographics, peak posting times, top performing content, and reviews by network directly upon log in. SOCinsights also provided easy-to-digest insights and allows managers to quickly refine their social campaigns, increasing brand awareness and engagement levels.

Learn more about this feature!

“SOCi continues to obsess over the problems our multi-location customers face in trying to manage social media and reputation at scale. These new features will help our customers efficiently manage their hundreds or thousands of pages, delivering new leads to their businesses and better care to their customers.” – Alo Sarv, CTO


“At SOCi we apply innovation and engineering to solve very real problems. These new tools are in response to a growing social media ecosystem that is becoming not only a premier channel for attracting new customers, but the new frontier for customer care.” – Afif Khoury, CEO.

To learn more about these new features to SOCi’s custom social media workflow solutions, contact a SOCi representative today.

About SOCi

SOCi is the leading enterprise solution for social media marketing at scale. SOCi’s all-in-one SaaS platform delivers a dozen or more functionalities, including content discovery, business intelligence, lead-generation, approval, task management, mass-scheduling and more, on top of a multi-layered permissions system that is architected to efficiently manage and generate measurable results at scale. For more information, please contact


SOCi Opens 2nd Office in Austin, TX

Originally published on PR Newswire on June 14, 2017.

SAN DIEGO, June 14, 2017 /—SOCi, a leading SaaS enterprise solution for large-scale social media management and one of the fastest growing technology companies in San Diego, is proud to announce the opening of their second office in Austin, Texas. The new office, located at 3755 S. Capital of Texas Highway, is conveniently situated at the intersection of TX-360 and South Lamar Boulevard Home to a rapidly growing team of sales and marketing professionals, the new space provides an ideal foundation and ability for SOCi to continue to tap into Austin’s booming technology market and talent base.

“The opening of SOCi’s Austin office is an exciting and important step toward growing our sales and marketing efforts and enhancing our ability to provide the best social media management workflow solutions for multi-location and multi-tenant brands. The new office will provide an efficient and fully-equipped workspace for our Austin team, giving them the necessary resources needed to help businesses scale social media, manage their online reputation and much more. We are ready and eager for the new opportunities this office will bring and look forward to helping more brands streamline their social media efforts,” says Warren Kay, CRO of SOCi.

The new office comes just 2 months after SOCi announced the closing of their $8.5 million Series A financing round and presents the company with the opportunity to bring on more top talent within their sales and marketing teams. The new Austin office officially opened its doors on June 6, 2017.

For more information about the new location, please contact SOCi at

About SOCi
SOCi is the leading enterprise solution for social media marketing at scale. SOCi’s all-in-one SaaS platform delivers a dozen or more functionalities, including content discovery, business intelligence, lead-generation, approval, task management, mass-scheduling and more, on top of a multi-layered permissions system that is architected to efficiently manage and generate measurable results at scale. For more information, please contact

Pinnacle and SOCi Expand Strategic Partnership to Include SOCi’s RepHub

Originally published on PR Newswire on May 22, 2017.

SAN DIEGO, May 22, 2017/ — Pinnacle Property Management Services, a privately held national real estate provider specializing in the third-party management of multifamily residential communities and consistently ranked among the top 5 property management companies worldwide, has selected SOCi, the premiere social media management platform for multi-location businesses, to deliver an online review management system for their entire portfolio.

SOCi has partnered with the top online review and social sites to build a comprehensive platform that now seamlessly integrates with both Pinnacle’s social and reputation management strategy. SOCi’s RepHub analyzes overall customer sentiment, identifies top review sources and aggregates valuable data at a glance. This groundbreaking addition to the SOCi platform allows Pinnacle to set up custom alerts and notifications to guarantee that each and every customer review is seen in real-time and handled appropriately.

“We are really excited to bring Pinnacle onto RepHub. Pinnacle currently uses SOCi as their social media management platform. Our new feature, RepHub, is a perfect fit to allow their team to access real-time analytics, instant notifications, and directly respond to reviews all on one platform,“ said Jacob Chappell, Vice President of Sales at SOCi.

“For the past 2 years, SOCi has been an extremely valuable partner in driving Pinnacle’s success in the social space. Adding reputation management to our relationship with SOCi was an easy decision, as we can now seamlessly manage social content and reviews and therefore better engage with both prospective and current customers across the country” said Jennifer Staciokas, Senior Vice President, Marketing & Training at Pinnacle.

About SOCi
SOCi is the leading enterprise solution for social media marketing at scale. SOCi’s all-in-one SaaS platform delivers a dozen or more functionalities, including content discovery, business intelligence, lead-generation, approval, task management, mass-scheduling and more, on top of a multi-layered permissions system that is architected to efficiently manage and generate measurable results at scale. For more information, please contact

About Pinnacle Property Management Services, LLC
Pinnacle Property Management Services, LLC, (“Pinnacle”) is a privately held national real estate provider specializing in third party management of multifamily residential communities. As one of the nation’s preferred third-party managers, Pinnacle’s portfolio includes over 172,000 residential units and 2.75 million square feet of commercial assets. With the Corporate headquarters located in Dallas, Texas, Pinnacle has more than 4,300 employees located in 26 states.  For more information, visit