Do You Know What Your Customers Think About Online Reviews? You Might Not!

Posted by SOCi
November 18, 2018

We all know that online reviews are a major factor in helping consumers make decisions about what brands to buy from. But recent research we conducted with the Local Search Association (LSA) revealed something really interesting: there’s a large gap . . . Read More

Key Insights from SOCi’s First Annual Summit

Posted by SOCi
October 25, 2018

On October 16, 2018, SOCi held a very special event that brought together clients, partners, friends, and future SOCi users for a day of networking and strategic insight that included ten sessions featuring 15 industry leaders. For those that couldn’t . . . Read More

SOCi and Sport Clips Partnership Recognized at 2018 Digiday Technology Awards

Posted by SOCi
September 20, 2018

SOCi recently caught the eye of Digiday — the leading news source for advertising and marketing professionals — for its work in successfully marshaling the individual social media accounts of over 1,800 Sport Clips franchisees.   As a SOCi client, . . . Read More

Local vs. Brand Facebook Pages – Why Local Matters

Posted by SOCi
September 19, 2018

SOCi and the Local Search Association team up on a new research report that explores the impact of Facebook local pages.   In recent years, Facebook has made changes to its algorithm to make it tougher for organic content from . . . Read More

Mobile-Centric Customer Engagement Should Be Met with Mobile-Enabled Response

Posted by SOCi
September 12, 2018

When consumers break out their phones to search for a restaurant or retail store, almost two-thirds of them do not have a particular business in mind.   Their search will touch on an average of nine businesses and once finished, . . . Read More

Facebook Shift to Recommendations is an Homage to Local

Posted by SOCi
September 1, 2018

The world’s largest social media network announces changes to its Business Pages in an effort to connect more customers and help local businesses grow.   Facebook continuously works to improve its user experience to focus on the patterns, trends, and . . . Read More

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