SOCi Adds Reputation Management Feature to Platform

Originally published at PR Newswire on May 12, 2017.

SAN DIEGO, May 12, 2017/ — SOCi, the enterprise solution for managing social media, adds reputation management to the platform. This feature, known as RepHub, was specially designed to help multi-location businesses improve their ability to manage their online reputation across hundreds of locations under one platform.

SOCi’s all-in-one solution allows organizations to monitor reviews from the top social media and reputation sites, notifying all relevant users in real time when a new interaction occurs. This feature will help multi-location businesses quickly identify an engagement point anywhere in the organization, and track the common sentiment and response performance of each location.

The platform allows businesses to set up custom alerts and email notifications, guaranteeing that all reviews are seen. It also offers insights into response times, and reveals how well a business is replying to both positive and negative reviews across all of its locations. Additionally, each location can be scored by average rating, allowing a business to instantly rank them against each other by performance. Finally, SOCi has an approval workflow that allows multiple members of an organization to be involved in the response to a customer, giving businesses an additional layer of oversight.

“Social media and reviews go hand in hand, especially now that Facebook is the largest review site on the web. I think the main benefit our customers will enjoy is the fact that they can create and categorize an unlimited number of groups for their locations. A CMO or Director of Marketing can quickly see that their San Francisco locations have higher ratings than their San Diego locations and adjust their strategy,” says Jacob Chappell, VP of Sales at SOCi.

Alo Sarv, CTO of SOCi, says, “We always put our customers first and try to develop a tailored experience. In this case, it was about managing online reviews. We wanted to continue to personalize and customize the platform to fit their needs by allowing them to manage both their social and online reputation. We also included enterprise-level tools for reporting and analytics to quickly gain insight across their entire business.”

About SOCi

SOCi is the leading enterprise solution for social media marketing at scale. SOCi’s all-in-one SaaS platform delivers a dozen or more functionalities, including content discovery, business intelligence, lead-generation, approval, task management, mass-scheduling and more, on top of a multi-layered permissions system that is architected to efficiently manage and generate measurable results at scale. For more information, please contact

SOCi Raises $8.5 Million To Deliver Social Media Management At Scale

Originally published at PR Newswire on April 6, 2017.

SAN DIEGO, April 6, 2017 — SOCi, Inc., a leading SaaS enterprise solution for large-scale social media management has closed an $8.5 million Series A financing to fund its rapidly-growing sales and marketing efforts and to expand its cutting-edge technology development. The round was co-led by Vertical Venture Partners, a Silicon Valley-based technology fund founded by industry veteran, David Schwab, and Grayhawk Capital, a premier Arizona technology fund led by Managing Partner Sherman Chu.

Additional participants include the Stanford University DAPER fund, Peninsula Ventures, a Bay Area-based enterprise technology venture fund, and Tallwave Capital, an Arizona-based B2B technology venture fund.

Founded in 2012, SOCi solves the difficult workflow challenges faced by multi-location and multi-tenant businesses in social media management. SOCi’s powerful platform was architected from inception to address the scalability issues faced by brands and digital marketing agencies that need to manage hundreds or thousands of social media pages. With scalable solutions for content discovery, asset management, peak-time-scheduling, customer care, lead-generation, reporting and analytics, reputation management and half a dozen other features and functionalities, SOCi serves as the infrastructure on which tens of thousands of social media business pages are being managed. SOCi is fully integrated with the top social media and reputation management networks such as Facebook, Twitter, LinkedIn, Google+, Instagram, Yelp and others.

“A new day in social media has arrived where large enterprises are finding themselves having to manage hundreds or thousands of local social media pages on behalf of their storefronts, agents, advisors, clients, etc. SOCi’s world class engineering team is passionate about solving the difficult workflow management issues faced by these multi-location businesses,” says Afif Khoury, CEO of SOCi.

Recently appointed CRO of SOCi, Warren Kay, states, “Efficiency and ROI for social media is key, and we know that SOCi can deliver that to its multi-location and multi-tenant customers. This most recent capital raise will help us grow our user base by scaling our marketing and sales efforts while opening new verticals and channels.”

“We were thoroughly impressed with the SOCi team, the sophistication of the platform and the velocity at which their customer base is growing. The breadth of social media has reached an all-time high both in its importance to consumers as well as its adoption by businesses at all levels. SOCi is software infrastructure for the new era of social media management and is integral to an enterprise’s efforts to scale their local social media presence. ” – David Schwab, Founder and Managing Director at Vertical Venture Partners.

About SOCi
SOCi is the leading enterprise solution for social media marketing at scale. SOCi’s all-in-one SaaS platform delivers a dozen or more functionalities, including content discovery, business intelligence, lead-generation, approval, task management, mass-scheduling and more, on top of a multi-layered permissions system that is architected to efficiently manage and generate measurable results at scale. For more information, please contact

About Vertical Venture Partners

Vertical Venture Partners is a venture capital firm focused on investments in companies that target vertical markets. Some vertical markets of interest include: Real Estate, Retail, Healthcare, Transportation, Insurance, Financial Services and Energy. Some technology areas of interest include: analytical applications, cloud applications, mobile, CRM, cyber-security and software infrastructure. Vertical Venture Partners will invest at any stage of a company’s growth and can help companies accelerate their business. For more information, interested parties may contact VVP at

About Grayhawk Capital

Grayhawk Capital is a premier venture capital firm that lends its Partners expertise and management excellence to outstanding early and growth stage companies in the southwest. Along with experience managing eight separate venture funds, totaling more than $500 million with a collective 60+ years of experience, Grayhawk’s team is well versed in their investment sectors, including: mobile computing, cloud/SaaS, security, enterprise and application software, business intelligence, healthcare IT, and Fintech. Grayhawk’s investment philosophy has remained tried and true throughout the years. Their consistent focus has been to target serial entrepreneurs and exceptional management teams. They are acutely aware of dynamic, rapidly growing technology markets and innovative and disruptive products. Grayhawk Capital is passionate about identifying talent, developing leaders and scaling a business.

SOCi Hires the Ultimate Multifamily Expert

Lisa Tufano joins SOCi with over a decade of experience selling software and marketing services in the real-estate industry. With an equally lengthy tenure as a social influencer, ambassador, and digital content generator on behalf of brands, Lisa has aggregated an extensive audience of her own in today’s social media landscape. She has closely studied the relationship between crowdsourced consumption behaviors and user generated content and how both impact consumers and brands around the world. Lisa’s fluency in social media communications and emerging trends makes her a natural and exciting addition to the rapidly growing SOCi team.

Lisa joins SOCi as National Account Executive to continue SOCi’s success in the Multifamily / Property Management division. Over the years Lisa has personally vetted some of the premier social media management solutions available, and “only SOCi has proven that it can provide a comprehensive and flexible platform for addressing the entire social media ecosystem that confronts Multifamily marketers and brands alike” says Lisa.

Jacob Chappell, VP of Sales said “We are beyond thrilled to have Lisa join our sales team at this pivotal time. She is a social media guru with more than ten-year experience working with property management groups. There is no doubt Lisa will add to SOCi’s already innovative technology and service to deliver fantastic results for the apartment communities.”

Afif Khoury, CEO said “SOCi is built on the backs of innovators. Lisa exemplifies the entrepreneurship and spirit with which we deliver solutions and results to our customers. Her addition to our property management team will ensure the continued successes that we are delivering to that industry.”

About SOCi

Founded in 2012, SOCi was specifically built to address the scalability issues facing enterprises, multi-location brands and service providers on social media. With more than 50 million new Facebook Business Pages being created in the last 4 years alone, social media 1.0 management tools are no longer suitable for the task of managing hundreds or thousands of pages. SOCi’s software as a service offering delivers all of the functionality needed to effectively and efficiently manage that workload.

Neil Hicks
SOCi, Inc.

SOCi Selected as a Finalist for CONNECT’s 2015 Most Innovative New Product Awards

Social Media Marketing and Content Discovery SaaS Platform, SOCi, Named One of Three Finalists for the CONNECT Award.


SAN DIEGO, Sept. 25, 2015 /PRNewswire/ — SOCi, Inc., the next-generation social media marketing and content discovery company, has been announced as as a finalist in CONNECT‘s Most Innovative New Product Awards. CONNECT, a premier innovation company accelerator in San Diego that creates and scales great companies in the technology and life sciences sectors, continues its twenty-eight year tradition of celebrating innovation leaders in the local San Diego community.

SOCi is the leading enterprise solution for social content discovery and social media marketing. The next generation social media SaaS platform utilizes a proprietary scoring algorithm to discover, evaluate and rank social content, enabling social media managers to curate and distribute engaging social content proven to resonate with a target audience. SOCi is used by enterprises, digital agencies, and major media companies to deliver social media services to SMB’s efficiently and effectively at scale.

“SOCi is honored to be named a finalist for CONNECT’s Most Innovative New Product award,” said SOCi CEO, Afif Khoury. “SOCi is a company that focuses on innovation and disrupting the status quo in social media marketing, so this recognition is especially exciting for us. We are looking forward to continuing to be a force in shaping and creating the next-generation social media solutions for businesses.”

SOCi has been named a finalist in the Software & Digital Media category. Each of the winners will be recognized on the evening of December 1 at the 2015 Most Innovative New Product Awards presentation and dinner, to be held at Hyatt Regency La Jolla.

For a complete list of winners and additional information, please visit the Most Innovative New Product Awards Website.


Social Media Marketing and Content Discovery Company SOCi Awarded 2015 Cool Company by San Diego Venture Group

SAN DIEGO, July 21, 2015 /PRNewswire/ — SOCi, Inc., creator of SOCi, the next-generation social media and content discovery SaaS platform, has been announced as a 2015 COOL Company by San Diego Venture Group (SDVG). The award reflects SOCi’s innovative approach to content discovery and curation within social media, as well as the company’s rapid growth over the past year.

“Innovation in the content and social media space has always been our number one focus,” said SOCi CEO Afif Khoury. “Watching our partners scale with the SOCi platform while generating improved results and increased margins has been a great testimonial to the need for a powerful, streamlined social media SaaS solution.”

“Being recognized for the second year in a row by SDVG as one of San Diego’s COOL Companies is an honor and an affirmation of the strides SOCi has been making,” said Khoury on being one of 31 San Diego companies to earn SDVG’s COOL designation out of over 160 applicants.

According to San Diego Venture Group President, Mike Krenn, COOL companies are selected based on being “game-changing in their markets, as well as well-positioned for venture capital,” adding, “SOCi meets those benchmarks.”

SOCi has seen tremendous growth among user adoption, partners and revenue in 2015. The SOCi platform has successfully replaced established social media platforms such as Hootsuite, SproutSocial and Buffer amongst enterprise and digital marketing service providers and agencies.

“Our goal at SOCi is to build the most innovative, efficient and intelligent social media and content discovery solution that allows our partners to seamlessly manage hundreds, or even thousands, of businesses and locations,” Khoury stated. “Our current and future partners rely on SOCi to be able to execute a quality, profitable social media service for their clients – and that is exactly what we deliver.”

For more information about SOCi, please visit


Tools I use to amplify social campaigns

I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight.

SOCi Launches Google+ Pages Integration for Business!

We are so excited (and we just can’t hide it 🙂 ) to announce that SOCi now supports Google+ Pages!


“SOCi’s new Google+ integration continues our mission of being the all-in-one social media platform for business,” said SOCi CEO, Afif Khoury.

“We continue to replace first generation platforms like Hootsuite and Sprout Social by providing tools developed specifically for partners managing hundreds, or even thousands, of social media pages. Integrating our platform with the Google+ API means our partners will be able to reach millions of new customers eager to learn about and connect with their products.”

With our addition of Google+, SOCi is one of a select number of social media marketing platforms that supports the four major social platforms – Facebook, Twitter, Google+ and LinkedIn.

Why Google+?

Google+ is great for businesses to engage with their customers as well as a powerful tool for local SEO.

As Google+ continues to evolve, it will remain a strong factor in Google’s ranking algorithm as unlike Facebook and Twitter, Google can reliably access Google+ data including social signals (+1’s, shares, etc.) Thus, Google+ will continue to be a critical part of a complete social media and local SEO strategy — needed by the millions of SMB’s in the US.

As we continue to innovate and build the next-generation, all-in-one social media marketing platform, we will always focus on increasing efficiency, scalability, and results for our partners and their clients.


We are dedicated to changing how local businesses, franchises, and affiliates market on social media and will continue to build the best social media and content discovery tool the world has ever seen!  🙂



Much more to come but for now, check out the full press release from PR Newswire here.


SEO And The Value Of Social Comments, Shares, Likes

Google+’s influence on search engine optimization across its engine and network of sites and partners will continue to impact content rankings. A content discovery engine Thursday will announce an application program interface integration with the social platform, making it one of a select number to support Facebook, Twitter, Google+ and LinkedIn.

SOCi CEO Afif Khoury to Teach Brands How to Engage Locally on Social Media at BIA/Kelsey National

Afif Khoury, CEO of social marketing platform SOCi, will give digital marketers a glimpse into his playbook on how national brands can engage local audiences using social media at the BIA/Kelsey National conference taking place March 26 in Dallas, TX.
As head of SOCi, Khoury is recognized as a leading expert on local and multi-location social media marketing strategies. SOCi’s data-driven, algorithmic social content sourcing and social marketing platform powers the country’s biggest digital marketing networks, in addition to providing social marketing solutions to national brands and business verticals such as property management, automotive, dental, medical, and realtors.

SOCi Names Jacob Chappell VP, Sales Amid Growth at Social Marketing Platform

SOCi, the social content discovery engine and next-generation social marketing platform, announced the hire of Jacob Chappell as Vice President of Sales. Chappell, who joins SOCi from property management software provider Property Solutions, has been brought onboard by SOCi CEO Afif Khoury to help grow SOCi into vertical-specific markets.

Built on a social content discovery algorithm, SOCi empowers clients with a massively scalable social media operation. Identifying social content succeeding with target audiences in real time, SOCi lets customers discover proven content to build one-click social marketing campaigns.

“Jacob has a reputation for being one of the most talented and experienced sales executives in Southern California,” said Khoury. “Driving millions of dollars in software sales across verticals including multi-family housing, Jacob has the experience to grow SOCi’s sales organization at a time when our customer base is expanding rapidly.”

“SOCi provides a solution to social marketing that businesses are hungry for, which is why it’s currently attracting both blue chip clients as well as a legion of small businesses,” said Chappell. “I’m looking forward to building on this incredible momentum and being part of SOCi’s amazing team and journey.”

Chappell’s hire comes amid a spate of growth at SOCi, including the recent naming of digital media veteran Warren Kay as senior advisor and member of the company’s Board of Directors.

About SOCi

SOCi is the next generation social media marketing and management platform, which gives businesses the ability to discover social content succeeding with their target audiences in real-time. Built on a foundation of content, SOCi enables enterprises, agencies, and multi-location businesses to efficiently and scalably manage hundreds, or even thousands, of social media pages while generating measurable results for their clients.

The SOCi PaaS (Platform-as-a-Service) increases efficacy of social media managers by empowering them with an All-in-One solution, providing all the necessary tools and features to proficiently manage social media accounts.

SOCi works with enterprise service solutions, media agencies, and multi-location corporations, powering their social media solution with a complete platform built specifically for client management. (