Warren Kay Joins SOCi
SAN DIEGO, Dec. 11, 2014 /PRNewswire/ — SOCi, the social content discovery engine and next-generation social media marketing technology, announced that Warren Kay has joined as a senior advisor and member of the company’s Board of Directors. Kay will help shape strategy and manage growth at the rapidly expanding social tech startup.
“SOCi has created what every social media manager in the country has been hoping and waiting for””a truly scalable, technology-based social marketing solution,” Kay said. “Already, SOCi has precipitated a shift in the way businesses approach social media marketing, so I’m really excited to be a part of that growth.”
SOCi provides clients with a massively scalable social media solution. Built on a social content discovery algorithm, and equipped with a powerhouse of efficiency tools, SOCi identifies social content proven successful with target audiences and facilitates the seamless creation of social media campaigns with one-click design and scheduling tools.
Kay, an executive-in-residence at BIA/Kelsey, has also been Chief Revenue Officer at paid search management company Trada and has played leading roles in Yahoo’s Strategic Alliances and Emerging Products groups. Kay has also held senior positions at Dex One, Fox Audience Networks and IAC Citysearch.
“With a track record spanning Yahoo, IAC, Trada and Fox, Warren is a proven leader who has pioneered new ways of boosting engagement and driving digital marketing revenue,” said SOCi CEO Afif Khoury. “As SOCi expands, Warren’s expertise will be essential to guiding the company into new markets.”
SOCi which recently won SDX’s prestigious 2014 “Innovator of the Year” award also helps national/local brands and franchisors track the performance of their individual dealer and licensee pages while empowering the success of individual dealers with brand-approved content. SOCi recently announced a $1.5 million Series A funding round led by angel investor Peter Fisher and anchored by Silicon Valley Growth Syndicate.
Led by noted technology entrepreneur Afif Khoury, SOCi offers SMB’s, as well as large service providers, media companies and National/Local brands, the ability to identify social content resonating with target audiences, using it to build engaging content streams for clients across major social platforms. (www.meetsoci.com)
SOCi Raises $1.5M Series A to Expand Saas Platform
SAN DIEGO, Nov. 17, 2014 /PRNewswire/ — SOCi, the social content discovery engine and next-generation social media marketing technology, announced a $1.5 million Series A funding round led by angel investor Peter Fisher with anchor participation by Silicon Valley Growth Syndicate. SOCi will leverage the funding to expand its social content discovery, scoring and management SaaS solution to national digital service providers, media outlets, marketing agencies, national franchises and enterprise clients.
Built on a social content discovery platform, SOCi empowers clients with a massively scalable social media operation. Discovering and scoring social content according to its success engaging target audiences, SOCi lets clients re-source content with one-click design and scheduling tools to create programmatic social media content cycles.
” SOCi is doing for social media marketing what Moz did for SEO management,” said SOCi CEO Afif Khoury. “By scoring the social web, we’ve made it possible for anyone to serve as an extremely savvy social media manager. And by analyzing and scoring content consumers are responding to, SOCi makes experienced social media managers more efficient and effective.”
” SOCi is an exciting opportunity that brings a new technology-based approach to the rapidly growing social media marketing business,” said lead investor Peter Fisher. “I’m looking forward to working closely with Afif and the SOCi team as they expand the platform and grow into new markets.”
Led by Shepherd Ventures co-founder and renewable energy investor and operator Peter Fisher, the group of angel investors includes Asaf Benhaim, founder of iMatrix, which was recently acquired by Internet Brands, Inc., as well as Trevor Klein and David Klein, co-founders of AutoAnything.com, which was recently acquired by AutoZone.
SOCi, which beat out Qualcomm’s ImpaQt to take SDX’s 2014 “Innovator of the Year” award in October, is shown to drastically reduce management time per client and drive an average of 250% rise in engagement (measured by social signals including likes, shares, retweets, and comments) compared with first-generation social media tools like HootSuite and SproutSocial.
Led by noted digital entrepreneur Afif Khoury, SOCi offers big brands, major national franchises, as well as corporate marketing networks, the ability to identify social content succeeding with target audiences, using it to build programmatic content streams across major social platforms. SOCi has been nationally recognized and recently named SDX’s 2014 Innovator of the Year. For more information, visit the company’s site at www.meetsoci.com.
SOCi Named 2014 Innovator of the Year
SAN DIEGO, Oct. 27, 2014 /PRNewswire/ — SOCi Inc., the next generation social content discovery engine and social media management platform, beat out Qualcomm’s ImpaQt to take “Innovator of the Year” honors at the 2014 SDX Brand Diego Awards for excellence in marketing, media and technology. SOCI’s Chief Marketing Officer, Tony Rindsberg, was honored with the “Young Achiever Award.”
The Brand Diego awards, announced at a gala ceremony last Thursday at the Port Pavilion in San Diego, are awarded each year by SDX, San Diego’s premier media, marketing and communications organization to “showcase excellence in each facet of business including agencies, brands, media and affiliated companies.”
“SOCi is changing the face of social media marketing, ” said Laura Harap, SDX Chief Engagement Officer. “With its social content discovery engine, SOCi gives everyone the power to operate like a savvy social media manager. Lean, focused and quickly evolving, SOCi embodies Brand Diego’s Innovator of the Year.”
“SOCi is honored by Brand Diego’s Innovator of the Year award and by Tony’s Young Achiever Award,” said SOCi CEO Afif Khoury. “With powerhouses like Qualcomm in the running, SDX Brand Diego underscores how quickly San Diego is emerging as a tech hub. We’re proud to be a part of this wave of innovation.”
“SOCi draws a lot of momentum from San Diego where the ethic is really about collaborating to better serve customers and markets,” said SOCi CMO Tony Rindsberg. “The Young Achiever of the Year Award is an amazing affirmation, especially as SOCi expands into national markets by working with companies of all sizes to change the way they do social media management.”
Based on a proprietary algorithm, SOCi’s core platform, SOCi, gives businesses the ability to discover relevant social content succeeding in real-time with target audiences on major social media platforms. With advanced design and campaign construction tools, SOCi users are able to create automated custom social content cycles shown to double efficiency per client (average time spent on monthly content creation per client) and drive a 250% rise in engagement (measured by social signals including Likes, Shares, Retweets, and Comments) compared with first-generation social media tools like HootSuite and SproutSocial.
SOCi was named a 2014 COOL Company by San Diego Venture Group and is incubated at EvoNexus, which boasts $573 million in venture funding and acquisition outcomes by incubated companies.
Led by noted entrepreneur Afif Khoury, SOCi offers SMB’s, as well as large service providers and media companies, the ability to identify social content resonating with target audiences, using it to build engaging content streams for clients across major social platforms. SOCi, Inc., which was named a 2014 COOL Company by San Diego Venture Group, is based in San Diego. (www.meetsoci.com)
SOCI, Inc. CEO, Afif Khoury, Speaks on Social Media Marketing “Paradigm Shift” at BIA Kelsey’s Leading in Local Conference
SOCI, Inc. CEO, Afif Khoury, Speaks on Social Media Marketing “Paradigm Shift” at BIA Kelsey’s Leading in Local Conference
SOCI, Inc. is creator of social content discovery engine and management platform MeetSOCI
SAN DIEGO, Sept. 24, 2014 /PRNewswire/ — Afif Khoury, CEO of social media technology company SOCI, took part in a key digital marketing industry panel at BIA Kelsey’s Leading in Local 2014 Conference on Tuesday focusing on the new paradigm of SMB marketing and commerce being forged by social media.
SOCi CEO Speaks at BIA Kelsey’s Leading in Local Conference
SAN DIEGO, Sept. 24, 2014 /PRNewswire/ — Afif Khoury, CEO of social media technology company SOCi, took part in a key digital marketing industry panel at BIA Kelsey’s Leading in Local 2014 Conference on Tuesday focusing on the new paradigm of SMB marketing and commerce being forged by social media.
Khoury was a featured speaker on a panel discussing the New Paradigm: Social Media’s Shift of SMB Marketing and Commerce—which included Facebook’s Joseph Devoy, Promojam’s Amanda McNaughton and Main Street Hub’s Jed Williams— honing in on emerging trends in social media which are driving change in SMB marketing and commerce, stating:
- “Assuming, without leveraging social signals, insights & data, that you know what content resonates best in your industry and on your pages can be a very dangerous thing.”
- “Today’s social media marketing relies heavily on the quality and impact of your page’s content. Spending advertising dollars without good content to send traffic to, is social media’s proverbial ‘spinning your wheels’.”
- “Social media marketing is about communication and truly reaching your target audience through great, engaging content.”
SOCi’s social content discovery engine and management platform, SOCi, continues to see growth and adoption as an enterprise social media tool and solution. Current SOCi customers include national digital service providers, media companies, digital agencies, and major national franchises.
SOCi partners report a 2x increase in efficiency per client (meaning, each client now takes them half the time to manage compared to before SOCi), as well as a 250% increase in average social engagement rates (measured by social signals including Likes, Comments, Shares, Re-tweets, etc.) compared to social management using first-generation social media tools like HootSuite and SproutSocial.
About Afif Khoury
Afif Khoury is an entrepreneur and leader in Southern California’s venture scene. A noted startup attorney and venture capitalist who held senior positions at Gunderson & Dettmer LLP and Wilson Sonsini Goodrich & Rosatti, Khoury holds an MBA from the Kellogg School of Management and a JD from Northwestern. Khoury is also a published geneticist and contributor to the Human Genome Project.
SOCi is a proprietary social content discovery engine that sources real-time social content and creates scalable content cycles to boost consumer engagement and long-term usership. Leveraging social data to score, rank and recommend high-quality, industry-specific content, SOCi is a full enterprise social media solution for service providers, agencies, and others that manage social presence for clients.
Led by noted digital entrepreneur Afif Khoury, SOCi offers SMB’s, as well as large service providers and media companies, the ability to identify social content resonating with target audiences, using it to build engaging content streams across major social platforms. SOCi, Inc., which was named a 2014 COOL Company by San Diego Venture Group, is based in San Diego. (www.meetsoci.com)
Five Questions for a San Diego Startup: SOCI
Social media has transformed the marketing world, but most businesses find Facebook, Instagram, Twitter and the rest simultaneously exciting and frustrating. SOCI Inc. is using social data and technology to solve this problem. The two-year old startup was recently named a “COOL Company” by the San Diego Venture Group. Times of San Diego asked Afif Khoury, chief executive officer of SOCI, how his company is helping end the confusion and solve marketing challenges.
1. Why did you start SOCI?
The social media tools out there aren’t solving the real issue: content. There are plenty of schedulers and tools out there, but none of them are focusing on helping business owners publish high-quality, relevant content that actually gets engagement — and more importantly, affects their bottom line by being a valuable marketing tool. We created the MeetSOCI platform to enable everyone from business owners to social media managers to quickly find quality, proven content.