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The Psychology Behind Enticing Email Marketing

Posted by Sherilyn
October 17, 2017

If you were to peek into the inbox of a typical consumer (and let’s be real, maybe even your own), your eyes would be met with pages upon pages of brand emails begging for clicks. From “2 Days Left to . . . Read More

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[Infographic] The Evolution of Instagram Ads

Posted by Will
October 16, 2017

Since its inception in 2010, Instagram has come a long way from being merely an Exchange-agram rip off. (If you get that, we are going to be good friends.) In 7 short years, the social media network has turned from . . . Read More

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Influencer Marketing: The Dos and Don’ts

Posted by Sherilyn
September 29, 2017

We all know about the power of word of mouth. Looking to start a new show on Netflix? Text a friend. Unsure of what to order on the menu? Ask the waitress. While the influence of marketing collateral—from printed material to web . . . Read More

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4 Keys to Stellar Customer Service on Social Media

Posted by Sherilyn
September 19, 2017

It’s no surprise that a generous portion of our daily lives occurs through a pixelated screen. Whether we’re looking at photos of the newest brunch joint or instant messaging a friend, the frequency of our social media use can’t be denied. We’re no strangers . . . Read More

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3 1/2 Things We Learned at Content Marketing World 2017

Posted by Amanda
September 12, 2017

We had an amazing time at Content Marketing World in Cleveland this year. Not much beats exploring the Rock and Roll Hall of Fame, taking down pastrami sandwiches the size of our heads, dropping engaging local-social media content advice, and . . . Read More

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How to Build Your Brand on Instagram

Posted by Amanda
September 12, 2017

It’s the mobile app that has everyone scrolling and double tapping. Launched in 2010 and acquired by Facebook in 2012, Instagram has unleashed a new channel of social media marketing. The platform is for more than just sharing memories, it . . . Read More

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