How a brand builds its reputation has drastically changed over the years. A company’s prestige is no longer fully controlled by the organization itself, but now by the customer in many cases. Consumers can now publicly share whether or not they approved of a product or service, and those reviews have the power to either drive business away or to help profits skyrocket.
74% of consumers say that positive reviews make them trust a local business more.
54% of people will visit the website after reading positive reviews.
See, they really do make all the difference!
So how does a company get clients to leave reviews? Find out by reading on.
5 Ways to Increase Client Reviews
Make Reviews Easy and Accessible
Your customers won’t leave reviews if they can’t quickly find the form to do so. Leave call-to-actions throughout your site so your customer knows where to leave their feedback and that their input is valued.
You should also allow your clients to report their experience with your product or service on multiple channels. This includes all of your social channels as well as any industry-specific pages. For example, if you are a property manager, be sure to register your apartment community on www.apartments.com, www.apartmentratings.com and so forth. The easier you make it for them to leave a review, the higher the chance that they’ll do so. This will also increase your company’s exposure online and could help you gain more credibility.
Another way to ease the review writing process for your consumer is to decrease the amount of information they’re required to provide. Simply ask them to provide their name and to rate their experience from one to five stars. A few clicks and they’re done.
Send A Follow Up Email
Customers are more inclined to write a review right after they receive and use your product or service. Send them a follow-up email after one to three days and inquire about how they liked their purchase or experience. You can then prompt them to share a response by adding a direct link to your reviews section within the body of the email. Here are a few tips on how to ask for reviews via email:
- Have the email come from a real person’s email address. This will make it feel more personal, increasing your chances of actually getting a review back.
- To follow up with that, have the body of the email read like a personalized note, even if it is a pre-drafted email.
- Test different subject lines.
- Test different body copy.
- Have a clear call to action by placing a button in the email.
Ask Your Fans
Your fans on social media are already a loyal pack. That’s why they’ve given you the “like” or “follow” and have subscribed themselves to all of your updates! You can garner additional reviews from them by simply asking. Did you know that 7 out of 10 consumers will leave a review if they’re asked? That’s right, all you need to do is ask.
Show customers that their reviews hold value by turning them into promotional images and sharing them on your social channels. Doing this will help boost your brand and will get other clients to write a review so they can be featured on your page as well.
Alternatively, you can ask your social media followers for more reviews by simply posting a photo of a product and asking them what they think about it. This could spark an increase of comments on the post. While this won’t improve ratings within your reviews section, it could produce responses from those who would not usually speak out. The post could also appear on other timelines and pull in new customers who may not have known about this product or how wonderful it is.
Deliver a Better User Experience with Reviews
Users love a more tailored experience. Deliver this to them by using their past reviews to make more accurate product recommendations the next time they shop. The personalized approach shows your consumers that they are valued and that you care about their purchasing decisions.
For example, if you were shopping for camping equipment and gave a certain brand stellar reviews, wouldn’t you want to see other related products? Simplify the buying journey by showing your customers similar products or brands with the help of their feedback.
Reward Your Reviewers
While brands should never buy reviews, it doesn’t mean they can’t reward users that do so. Incentivize customers to give their feedback with contests and prizes. Tell your customers that each review they submit enters them in a monthly contest to win exclusive prizes or gift cards. Companies can also offer consumers coupon codes in exchange for a review. This is a win-win, since it would make your client happy and also increase sales. This would not only inspire them to write a review but would also get them excited about your brand.
Be sure to reply to all the new reviews that you just obtained. Brands should never ignore positive or negative reviews, as that could harm their image and cause consumers to believe that they are not important or valued. This is a critical step!
To summarize a bit, reviews now clearly play a crucial role in branding and revenue. With 77.3% of people reporting that reviews impact their decision to purchase, companies need them now more than ever. So, turn all that research and data into a positive and build both credibility and trust for your company among all of your customers with the help of reviews.
Do you have other ways of encouraging your customers for reviews? Let us know @meetsoci.