Today, consumers no longer look to billboards on the road or television commercials for purchase recommendations. I mean, they still look at them, but the effectiveness of being beaten over the head with “BUY THIS RIGHT NOW” messaging has lost its luster. Now, instead of billboards, consumers are looking to people that they identify with and trust: They’re looking at the social influencer. Enter, Influencer Marketing.
You’ve seen social influencers peppered across your social channels:
It’s like Jay-Z said: “I’m not a businessman. I’m a business, man.”
Enjoy the recording below!
What we went over:
If you’re ready to implement a healthy dose of influencer marketing into your strategy, especially with 2018 basically already here, check out the webinar recap.
As always, feel free to send us a note if you have any questions about your social media strategy and working with influencers.