[Infographic] The Evolution of Instagram Ads

posted by Will on October 16, 2017

[Infographic] The Evolution of Instagram Ads

posted by Will on October 16, 2017

Since its inception in 2010, Instagram has come a long way from being merely an Exchange-agram rip off. (If you get that, we are going to be good friends.) In 7 short years, the social media network has turned from a seemingly simple photo-sharing app into a billion+ dollar behemoth, housing possibly the world’s most engaged audiences across the board. The evolution of Instagram, and especially Instagram ads and revenue is important for businesses of all types to understand. 

In fact, engagement rates for the platform are such that 80% of everyone on Instagram follow at least one business. And a whopping 60% have discovered a business or product they love using the platform. As Instagram ads get more intuitive, this number will definitely rise. 

60% of Instagram users have learned about a product or service on the platform. Click To Tweet

So how’d it get to where it is today? Luck? Right place, right time? The fact that its innovators probably knew from day-one what they were doing, up until the point M. Zuck saw the potential and acquired it?

Since we’re closing in on 2018, we’ll have to keep an eye on analysts predictions: Instagram was expected to rake in $4 billion in ad revenue in 2017 alone.

Instagram is expected to rake in $4 billion in ad revenue in 2017 alone. Click To Tweet

We took a look at Instagram’s history and put together this comprehensive timeline infographic:

The Evolution of Instagram Ads

evolution of instagram ads

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Instagram’s history by the numbers:

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