SOCi Partners With IFA for FranTech 2017

Posted by Amanda
November 1, 2017

FranTech is IFA’s annual franchise industry conference that focuses on franchise operations, development, and marketing. This year, FranTech took place in SOCi’s backyard of sunny San Diego, and we had the good fortune of being the 2017 Title Sponsor. As . . . Read More


4 LinkedIn Strategies for B2B Marketing

Posted by Melanie
October 31, 2017

When it comes to social marketing, it’s one feat to reach out to and engage a public audience. It’s a completely different story generating business to business leads in an ever-growing social sphere. Luckily, LinkedIn has created a niche for . . . Read More


[Guide] Instagram for Business: The Complete Guide – Franchise Edition

Posted by Amanda
October 25, 2017

Pick up phone. Scroll, double tap. Scroll, double tap. Scroll. Scroll. Skip ad. Scroll. Don’t skip ad. Scroll, double tap. Put phone down. Repeat in 5 mins. We all do it…and we do it often. This is the world of . . . Read More


The Psychology Behind Enticing Email Marketing

Posted by Sherilyn
October 17, 2017

If you were to peek into the inbox of a typical consumer (and let’s be real, maybe even your own), your eyes would be met with pages upon pages of brand emails begging for clicks. From “2 Days Left to . . . Read More

[Infographic] The Evolution of Instagram Ads

Posted by Will
October 16, 2017

Since its inception in 2010, Instagram has come a long way from being merely an Exchange-agram rip off. (If you get that, we are going to be good friends.) In 7 short years, the social media network has turned from . . . Read More

woman typing on keyboard

How to Write Quality Content for Social Media

Posted by Lani
October 9, 2017

4 Questions To Ask Before You Post If you are in charge of your company’s content marketing, you are the face of the business, digitally speaking. You are responsible for building a following. The best way to do it is . . . Read More

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