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Influencer Marketing: The Dos and Don’ts

Posted by Sherilyn
September 29, 2017

We all know about the power of word of mouth. Looking to start a new show on Netflix? Text a friend. Unsure of what to order on the menu? Ask the waitress. While the influence of marketing collateral—from printed material to web . . . Read More

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The Difference Between Facebook Pages and Places for Local Businesses

Posted by Amanda
September 22, 2017

Facebook is an essential marketing avenue for local businesses since it allows them to connect and communicate with potential customers, spread brand awareness, and promote sales and deals. While local business owners know that they need to be on Facebook, . . . Read More

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4 Keys to Stellar Customer Service on Social Media

Posted by Sherilyn
September 19, 2017

It’s no surprise that a generous portion of our daily lives occurs through a pixelated screen. Whether we’re looking at photos of the newest brunch joint or instant messaging a friend, the frequency of our social media use can’t be denied. We’re no strangers . . . Read More

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3 1/2 Things We Learned at Content Marketing World 2017

Posted by Amanda
September 12, 2017

We had an amazing time at Content Marketing World in Cleveland this year. Not much beats exploring the Rock and Roll Hall of Fame, taking down pastrami sandwiches the size of our heads, dropping engaging local-social media content advice, and . . . Read More

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How to Build Your Brand on Instagram

Posted by Amanda
September 12, 2017

It’s the mobile app that has everyone scrolling and double tapping. Launched in 2010 and acquired by Facebook in 2012, Instagram has unleashed a new channel of social media marketing. The platform is for more than just sharing memories, it . . . Read More

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[Infographic] The Best Days and Times to Post to Social Media

Posted by Will
September 7, 2017

The State of Social Media Today With social media changing, what seems like, every single day, smart social media marketers need to continuously update their strategies. It’s exhausting. It’s time-consuming. It’s tedious. And it’s VITAL. Well, it’s vital if you . . . Read More

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