What Airbnb Teaches Us About Having a Strong Brand Identity

Posted by Sherilyn
July 12, 2017

If you’ve ever planned a vacation, there’s a good chance you’re familiar with Airbnb. Founded in August of 2008, Airbnb (formerly known as AirBed & Breakfast) began as a way for founders Brian Chesky and Joe Gebbia to make extra bucks . . . Read More


4 Trending Multifamily Social Content Strategies for Summer

Posted by Amanda
July 5, 2017

July has finally arrived which means it’s time for picnics, beach days and fun in the sun. But it’s also the perfect time to give your social content strategy a makeover. According to Rent.com, the best time for potential residents . . . Read More


The Beginners Guide to Google+ Communities

Posted by Amanda
June 28, 2017

Launched in June of 2011, Google+ is mainly an interest-based social network. While you can still post, share, and comment on Google+, the platform’s main attraction is its Communities. Google+ Communities allow users to stay up to date with the . . . Read More


How to Encourage Customers to Leave More Reviews

Posted by Amanda
June 21, 2017

How a brand builds its reputation has drastically changed over the years. A company’s prestige is no longer fully controlled by the organization itself, but now by the customer in many cases. Consumers can now publicly share whether or not . . . Read More

3 Rules Franchises Must Follow on Social Media

Posted by Amanda
June 7, 2017

Social media is a huge beast to tame. From deciding what type of content to post, which ads to run, who to interact with and more, it’s easy to get lost and confused. It certainly doesn’t help when channels get . . . Read More

Man Smiling at Phone

What You Should Know About Using GIFs on Social Media

Posted by Marylin
June 1, 2017

When we used phone calls to communicate, we would literally laugh out loud. With the emergence of texting, we’d type “hahaha”. When emojis took over, we laughed by tapping on each of the faces. And while emojis are cool, GIFs . . . Read More

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