Lisa Tufano joins SOCi with over a decade of experience selling software and marketing services in the real-estate industry. With an equally lengthy tenure as a social influencer, ambassador, and digital content generator on behalf of brands, Lisa has aggregated an extensive audience of her own in today’s social media landscape. She has closely studied the relationship between crowdsourced consumption behaviors and user generated content and how both impact consumers and brands around the world. Lisa’s fluency in social media communications and emerging trends makes her a natural and exciting addition to the rapidly growing SOCi team.
Lisa joins SOCi as National Account Executive to continue SOCi’s success in the Multifamily / Property Management division. Over the years Lisa has personally vetted some of the premier social media management solutions available, and “only SOCi has proven that it can provide a comprehensive and flexible platform for addressing the entire social media ecosystem that confronts Multifamily marketers and brands alike” says Lisa.
Jacob Chappell, VP of Sales said “We are beyond thrilled to have Lisa join our sales team at this pivotal time. She is a social media guru with more than ten-year experience working with property management groups. There is no doubt Lisa will add to SOCi’s already innovative technology and service to deliver fantastic results for the apartment communities.”
Afif Khoury, CEO said “SOCi is built on the backs of innovators. Lisa exemplifies the entrepreneurship and spirit with which we deliver solutions and results to our customers. Her addition to our property management team will ensure the continued successes that we are delivering to that industry.”
Founded in 2012, SOCi was specifically built to address the scalability issues facing enterprises, multi-location brands and service providers on social media. With more than 50 million new Facebook Business Pages being created in the last 4 years alone, social media 1.0 management tools are no longer suitable for the task of managing hundreds or thousands of pages. SOCi’s software as a service offering delivers all of the functionality needed to effectively and efficiently manage that workload.