The International Franchise Association (IFA) is the world’s oldest and largest organization representing franchising worldwide. The IFA Convention is their trade show with nearly 3,000 franchise professionals from many of the industry’s largest and most iconic brands. This year it took place in Las Vegas.
SOCi was an exhibiting sponsor at IFA, networking with both franchisees and franchisors to share our workflow solution for social media.
“One of the hardest things for franchisees is to be able TO DO social media.”
Kara Conklin / Director of Franchise Operations, Merle Norman Cosmetics, Inc.
Franchise professionals have so many other commitments and things to do for their customers that social media sometimes falls behind in their business. Our account executives attended the show to help educate these professionals on how to effectively manage their social media accounts across all their locations and networks.
Leveraging enterprise social media management tools, like SOCi, is a great way to optimize workflow. We have built numerous features specifically for the franchise industry into our platform to allow effortless posting, brand consistency, and approval gateways.
Having the right technology and partner in social media can allow your franchise, to flourish in the digital space.
We had such a great time at the show and we are excited for next year. In fact, we already chose our booth.
If you have any questions about how we can help your franchise, don’t hesitate to contact us.