FranTech is IFA’s annual franchise industry conference that focuses on franchise operations, development, and marketing. This year, FranTech took place in SOCi’s backyard of sunny San Diego, and we had the good fortune of being the 2017 Title Sponsor. As always, we were eager and ready to talk about solving social media management in the franchise space.

Warren Kay at FranTech

We know that multi-location social media management can be a headache, but with the right solution in place, it doesn’t have to be anymore! Whether you were asking about how to protect your brand across all channels and profiles, or curious about how to reply to all your comments, messages, and reviews, our SOCial media experts were there to help.

Our VP of Enterprise Sales, Jacob Chappell, hosted a roundtable titled “The Best Take Home Tactics to Drive More Customers Through Social Media.” He discussed the best practices for protecting your brand, managing your reputation and streamlining your workflow across multiple social media pages to drive more business.

Jacob Chappell at FranTech

“FranTech 2017 was great! Talking to franchisors about their social media management pain points and offering technological solutions through SOCi was definitely a highlight. When I tell them about how SOCi allows franchises to work more effectively and efficiently, the conversation really gets going. I am already looking forward to attending again next year!”, Chappell said.

Jacob also facilitated the “Franchise of the Future: Panel of Innovators” closing session on Friday, October 20th. He spoke with Dan Monaghan, CFE and Managing Partner of Clear Summit Group, Steve Murphy, Franchise President of Winmark Corporation, and SOCi’s own client Stephanie Sumner, Director of Marketing at Port City Java Franchising Co, LLC on their current workflow solutions and how they plan to utilize technology within the next 3-5 years.

Jacob Chappell at FranTech 2

We were honored to be the title sponsor at Frantech and look forward to our continued partnership with IFA.

Are you a franchise looking to increase your brand awareness and engagement on social media? Let us help.

Contact SOCi today.

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