Webinar: 5 Star State of Mind: A Live Chat with Yelp and SOCi

What You'll Learn

Webinars are about 50 mins + extra time for questions

Webinar Speakers

Nicole Nakagawa-Rafter

Technical Solutions Architect, gTech Sustainability

Damian Rollison

Director of Market Insight

What Customers Say About SOCi

Steve Schulze | Co-Founder and CEO at Nekter Juice 

"SOCi's franchise-friendly, easy-to-use platform is exactly what we need to support unified marketing campaigns across all of our markets."

John Rutter, Director of Marketing at Elder's Ace Hardware
Juliet Diiorio | CMO at Liberty Tax

"The ability to manage all of the different social & review sites with one login is a game changer."

"SOCi is a very easy to use platform for both corporate and our individual franchisees."

I’m not a SOCi customer. Can I join?

You sure can. The webinars are complimentary for existing SOCi customers and new friends.

What if I register but can't make it?

It’s all good. Once you register, we will be sure to follow up with a recording of the webinar once available. 

Will the webinar be recorded?

Yes. If you're registered and don't attend the webinar, we will follow up with a link to the recording after the webinar. 

Can I ask questions?

Absolutely! These webinars are for you. Bring your questions and participate during Q&A.



  • How to drive new and repeat business across all platforms just by responding to reviews
  • How to use reviews to highlight your customer service in your marketing
  • The best ways to respond to reviews—both positive and negative
  • Real examples and advice from businesses that are excellent at responding to reviews, even with regulatory constraints such as privacy.

Did you know that 98% of customers* read reviews of local businesses before picking one to work with? That fact makes it crucial to develop a strategy for managing and responding to online reviews, no matter the rating.  

Whether 5 stars or 1 star, reviews offer opportunities to improve your business, strengthen customer relationships, and refine your reputation. You might not have control over what is written, but you can turn any review into a positive advantage.

In this webinar, Yelp’s Emily Washcovick covers:

Nicole Nakagawa-Rafter

Technical Solutions Architect, gTech Sustainability


Copyright © 2022


How to Leverage Reviews to Grow Your Business and Improve Customer Experience

Emily Washcovick

Senior Field Marketing Manager

With over a decade of local search experience, Damian Rollison, SOCI's Director of Market Insights, has focused his career on discovering innovative ways to help businesses large and small get noticed online. Damian's columns appear frequently at Street Fight, Search Engine Land, LSA Insider, and other publications, and he is a frequent speaker at industry conferences such as Localogy, Brand Innovators, State of Search, SMX, and more.

As Yelp’s Senior Field Marketing Manager and Small Business Expert, Emily is responsible for building a thriving network of local business owners, operators and marketers through education and networking events (now, exclusively virtual). She hosts events and webinars to provide business owners with resources that help them succeed and grow in the world of online reviews. Emily’s expertise lies in customer engagement, reputation management and all things digital marketing. Her knowledge encompasses countless industries and through thought leadership and speaking engagements, she’s able to share insights that business owners of all kinds can leverage for the future of their business.

Emily is also host of
Behind the Review, a podcast from Yelp and Entrepreneur Media that features conversations with business owners and reviewers about their experiences—whether positive or negative —giving listeners behind-the-scenes insights and real life learnings.