Anytime Fitness taps on SOCi Listening to understand the conversations around their brand.
SOCi Results
“As a franchisor with multiple brands, we need to be attentive to all customer conversations to stay competitive, best serve our members, and innovate against our digital strategy. The ability to listen to critical feedback and questions on our social accounts and beyond helped us provide virtual classes during the pandemic and allowed us to maintain members during a time when mass cancelations were occurring across the industry.” – Christian Betancourt, Former Director, Digital Marketing (Paid, Social & Local), Self Esteem Brands
From July to September, Anytime Fitness saw the following areas of improvement…