Not one of the brands mentioned in the report? Learn how you stack up to industry leaders. Our localized marketing experts will conduct an in-depth audit of your brand’s performance across search and social.
To reach customers where they are – search and social platforms – education brands have to embrace localized digital marketing strategies.
Who's doing this well and what can you learn from them? Download our report to find out.
In this report you'll:
Learn standards for multi-location education brand presence and promotion through top local marketing channels
Understand standardized and quantifiable benchmarks for digital presence and performance
Gain best practices for your education brand from the companies that scored the highest
This report measured education brands’ performance in localized search and localized social. Both are critical aspects of the digital consumer journey.
25 BRANDS
11M TOTAL ENGAGEMENTS
5,000 LOCATIONS
15,000 LOCATION PAGES
188K LOCAL REVIEWS
6,000 REVIEW RESPONSES
788K LOCAL POSTS
Introducing The LMBR Maturity Model
Find out what it takes to advance to the next stage of developing a sophisticated localized marketing strategy.
Watch this video to learn more about what education marketers can gain from the report. Additionally, Huntington Learning Center’s Senior Director of Franchise Marketing, Patricia McCabe, shares how localized marketing has driven value for them.
P R E S E N T E D B Y
Localogy (previously known as the Local Search Association) is the only trade association focused on building and growing the $10 Trillion U.S. Local marketplace for both our members and the more than 30 million Local and small business companies who depend on them every day. Localogy has about 300 members in 20 countries and the Association helps these members realize the power of local marketing and commerce through conferences, consulting, insights, advocacy, and more.
SOCi is an award-winning platform built specifically for “next-level” multi-location marketers. Our customers include top brands and influencers like Ace Hardware, Sport Clips, and Anytime Fitness who have the impossible challenge of managing their digital presence across hundreds and thousands of locations. As central command for multi-location marketers, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless local search and social pages while protecting what matters most, their reputation.
This report analyzes the top 25 education brands, comprising 5,000 total locations. Each brand is ranked on a 100-point scale for localized search and localized social, combined into an average LMBR score. Scores are determined by examining over 50 percent of locations for each brand on essential ranking factors across the top localized marketing platforms: Google My Business (GMB), Facebook, and Yelp.
276 BRANDS
8.8B TOTAL ENGAGEMENTS
212,000 LOCATIONS
625,000 LOCATION PAGES
80.2M LOCAL REVIEWS
24.1M REVIEW RESPONSES
19M LOCAL POSTS
Audits are based on industry data compiled in The Localized Marketing Benchmark Report. The third-annual report, presented by Localogy and SOCi, analyzed over 275 multi-location brands to find how well they are performing on important localized marketing metrics.
P R E S E N T E D B Y
Localogy (previously known as the Local Search Association) is the only trade association focused on building and growing the $10 Trillion U.S. Local marketplace for both our members and the more than 30 million Local and small business companies who depend on them every day. Localogy has about 300 members in 20 countries and the Association helps these members realize the power of local marketing and commerce through conferences, consulting, insights, advocacy, and more.
SOCi is an award-winning platform built specifically for “next-level” multi-location marketers. Our customers include top brands and influencers like Ace Hardware, Sport Clips, and Anytime Fitness who have the impossible challenge of managing their digital presence across hundreds and thousands of locations. As central command for multi-location marketers, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless local search and social pages while protecting what matters most, their reputation.
Download the Report