Ken Pollock Increased Efficiency & Overall Metrics by Managing Social for all Locations in One Centralized Platform

The Challenge

Ken Pollock Auto Group is a conglomerate of auto dealerships. However, their social media was managed by a very small team of two.

They were looking for a solution that would be a valuable partner with excellent customer service. Ken Pollock needed a tool for growth and efficiency, and something that could easily streamline any process. 

The SOCi Solution

Once integrated, Ken Pollock Auto Group was able to manage all of their location’s social content in one centralized platform. The team took advantage of our quick and easy content delivery, group posting, and peak traffic scheduling.

Ken Pollock leveraged group reports which tracked engagement across locations and identified top-performing content for multiple pages. Our platform enabled their team to determine optimal times to post, giving them the best chance to increase reach and engagement.

Our built-for-scale platform delivered efficiency for a two-person department which empowered them to successfully schedule over 1,310 posts within 5 months by using group functionality. Additionally, our solution has provided the tools necessary to schedule all content to 10+ Ken Pollock Auto Group locations across multiple channels.

SOCi Results

In the first five months, Ken Pollock Auto Group achieved…

 

45.59%

increase in impressions

 

27K+

average reach increase per month

 

42.92%

increase in social engagements

Let’s Talk.