Lincoln Property Company Has Revamped Its Social Strategy With the Help of SOCi

The Challenge

Since 1965, Lincoln Property Company has been building, operating, and overseeing leading residential communities across the globe. With development and investment properties in more than 200 cities, Lincoln Property Company is currently ranked the second largest property manager in the United States. Lincoln Property Company wanted to maximize the power of social by localizing brand awareness and building out their fan base at the local level while increasing reach and engagement metrics for each individual property.

The SOCi Solution

Since the beginning of the partnership, SOCi and Lincoln have delivered results across the metrics that matter the most to their properties. The partnership has enabled Lincoln to expand its awareness and social presence across its properties and current and potential residents.

SOCi Results

Since 2016, Lincoln has utilized SOCi’s customized solution to reach new residents and retain them through highly relevant, localized content, leading to increased engagement and activity across all pages.

 

Lincoln Property Company has achieved…

 

16,278

Monthly Impressions

 

14,827

Total Monthly Reach

 

1,664

Total Fan Count

 

 

 

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