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SOCi is the leading social media marketing and reputation management platform for multi-location businesses. With a dual focus on protecting the brand while empowering local agents/franchisees, SOCi has developed more than a dozen marketing tools as well as unique multi-layered permission systems, workflows, and approval solutions to help brands succeed in social media and reputation from corporate to the local business. Visit website

HOW DO YOU RANK?

Localized marketing (LM) has been proven to drive increased traffic and sales to local businesses. For two consecutive years, the Localized Marketing Benchmark Report found that LM leaders are growing their sales 3xs more than their peers. Request your brand's 2020 results to see where you stack up!

P R E S E N T E D  B  Y

Localogy  (previously known as the Local Search Association) is the only trade association focused on building and growing the $10 Trillion U.S. Local marketplace for both our members and the more than 30 million Local and small business companies who depend on them every day. Localogy has about 300 members in 20 countries and the Association helps these members realize the power of local marketing and commerce through conferences, consulting, insights, advocacy, and more. Visit website

ABOUT THE LOCALIZED MARKETING BENCHMARK REPORT

The Localized Marketing Benchmark Report (LMBR) is a collaborative research project conducted by Localogy (previously known as The Local Search Association), the leading global association helping marketers and agencies realize the full potential in localized marketing and SOCi, Inc., the leading platform for social and reputation management built for multi-location brands.  

The research examines the top franchise & property management brands on their performance in localized marketing in three key areas: 

  1. The brands’ localized presence (on local social and local search platforms)
  2. Customer care (in the form of local ratings and reviews)
  3. Local community engagement

Brands and their franchise/community affiliates can’t simply rely on “top-down” brand marketing from a corporate presence to engage local consumers. The data below is proof as to why brands and their individual locations must have a localized marketing strategy:

  • 91% of consumers use search to find business information locally (LSA, 2018)
  • 72% of user engagement and 66% of brand-related impressions happen on Facebook location pages and not on corporate pages (SOCi, 2018)
  • The majority of local consumers (nearly 70%) use social media to help resolve customer care issues (JD Power, Franchise Industry Marketing Survey)
  • Reviews are an explicit local search ranking factor (Google)

Request your results to learn more!

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T O P  1 0   B R A N D S - O V E R A L L

L E A D I N G  B R A N D S  B Y  C A T E G O R Y



Automotive-Parts & Service
Meineke Car Care Centers

Home Services
Stanley Steemer

Health-Medical
The Joint Corp.



DOWNLOAD THE REPORT

Property Management
Greystar 

Hotel-Travel
Westin

Retail-General
Aaron’s 

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HOW THE RESEARCH WAS CONDUCTED

The 2020 LMBR studied 250+ top multi-location brands – ranking each on a 100-point scale. Scoring was determined by examining over 85 percent of locations for each brand on localized presence, care, and engagement across top 3 localized marketing platforms including Google My Business (GMB), Facebook, and Yelp. 

The result is a clear understanding of what success looks like (or a benchmark) in localized marketing overall and by specific industry. The LMBR found that the top 10 localized marketing leaders outperformed the overall competitive set of 250+ multi-location brands in not only score - but overall revenue growth rate.

251 
BRANDS

200,000
LOCATIONS

665,000
LOCAL PAGES

Financial Services
H&R Block

Cleaning Services
SERVPRO

Business Services
Signarama


For the second consecutive year, the Localized Marketing Benchmark Report found the top 10 brands in localized marketing are growing 3Xs faster than peers based on a 5-year trend of each brand's revenue growth rate!