Mindstream Media Uses SOCi to Decrease Time to Create Localized Facebook Ads by 97%

The Challenge

Mindstream Media was challenged with efficiently producing localized Facebook ads for a large financial client with thousands of localized pages and ads. Before using SOCi, it took Mindstream Media Facebook managers an average of seven minutes to set up a personalized campaign supporting an individual Financial Advisor. To set up 100 financial advisor ad campaigns in Facebook natively it was taking 700 minutes or 12 hours.

The SOCi Solution

With SOCi’s Ads PLUS, pushing live the same number of personalized campaigns took only 20 minutes. Mindstream Media was able to create custom, localized ads across 1000s of locations with just a few clicks by using Dynamic Text and Dynamic Image technology so that a single ad auto-populated with local text and images for all the individual financial advisor ads. With the time saved using SOCi Ads PLUS, Mindstream Media Facebook managers were able to focus on improving campaign performance through revising overall targeting structure. In leveraging the personalized financial advisor ads created with SOCi Ads PLUS, Mindstream Media relaunched newly configured regional Facebook campaigns, which resulted in a 426% increase in conversions and enabled budgets to spend in full for 50% more impressions served month over month.

SOCi Results

As a result of scaling the creation of localized Facebook Ads, Mindstream Media achieved…

 

97%

decrease in time spent building Facebook Ads

 

50%

increase in MoM impressions

 

426%

increase in conversions

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