Not one of the brands mentioned in the report? Learn how you stack up to industry leaders. Our localized marketing experts will conduct an in-depth audit of your brand’s performance across search and social.
97% of residents look for information online when they are considering where to live. Are your properties well-positioned to attract potential leads online?
To establish industry benchmarks, we analyzed the top property management companies to see how their properties are performing in key localized marketing metrics.
A Sneak Peek of the Top Insights
This report measured property management companies’ performance in both localized search and localized social. Both are critical aspects to building awareness and consideration for your properties – and ultimately winning more leases.
28 BRANDS
1B TOTAL ENGAGEMENTS
5,000 LOCATIONS
15,000 LOCATION PAGES
9M LOCAL REVIEWS
560K REVIEW RESPONSES
760K LOCAL POSTS
The LMBR Maturity Model showcases the stages of a mature, sophisticated localized marketing strategy. Find out how to take your strategy to the next level.
P R E S E N T E D B Y
Localogy (previously known as the Local Search Association) is the only trade association focused on building and growing the $10 Trillion U.S. Local marketplace for both our members and the more than 30 million Local and small business companies who depend on them every day. Localogy has about 300 members in 20 countries and the Association helps these members realize the power of local marketing and commerce through conferences, consulting, insights, advocacy, and more.
SOCi is an award-winning platform built specifically for "next-level" multifamily leaders. Our customers include top property management companies like Greystar, FPI Management, and Cushman & Wakefield who have the impossible challenge of managing their digital presence across 100s and 1000s of properties. As central command™ for multifamily leaders, SOCi makes the impossible possible by enabling top companies and their properties protect their online reputation, while strengthening and scaling their digital presence across 1000s local search and social pages.
This report analyzes the top property management companies. Each company is ranked on a 100-point scale for localized search and localized social, combined into an average LMBR score. Scores are determined by examining each company on essential ranking factors across the top localized marketing platforms: Google My Business (GMB), Facebook, and Yelp.
276 BRANDS
8.8B TOTAL ENGAGEMENTS
212,000 LOCATIONS
625,000 LOCATION PAGES
80.2M LOCAL REVIEWS
24.1M REVIEW RESPONSES
19M LOCAL POSTS
Audits are based on industry data compiled in The Localized Marketing Benchmark Report. The third-annual report, presented by Localogy and SOCi, analyzed over 275 multi-location brands to find how well they are performing on important localized marketing metrics.
P R E S E N T E D B Y
Localogy (previously known as the Local Search Association) is the only trade association focused on building and growing the $10 Trillion U.S. Local marketplace for both our members and the more than 30 million Local and small business companies who depend on them every day. Localogy has about 300 members in 20 countries and the Association helps these members realize the power of local marketing and commerce through conferences, consulting, insights, advocacy, and more.
SOCi is an award-winning platform built specifically for "next-level" multifamily leaders. Our customers include top property management companies like Greystar, FPI Management, and Cushman & Wakefield who have the impossible challenge of managing their digital presence across 100s and 1000s of properties. As central command™ for multifamily leaders, SOCi makes the impossible possible by enabling top companies and their properties protect their online reputation, while strengthening and scaling their digital presence across 1000s local search and social pages.
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