Property Management’s Localized Marketing Benchmark Report
Watch On Demand!
Do you know if your property is a leader in localized marketing or falling behind your competitors? The 3rd Annual Localized Marketing Benchmark Report was released in April. With over 100+ property management companies audited, SOCi’s Strategic Account Executive, Lisa Gray, is giving the inside scope on the local search & social benchmarks for property management companies.
Due to ever shifting consumer usage trends and local business dynamics, we applied a different scoring construct to the 2021 Localized Marketing Benchmark Report.
What is The Localized Marketing Benchmark Report?
The 3rd annual Localized Marketing Benchmark Report (LMBR) is a collaborative research project conducted by Localogy, the leading global association helping marketers and agencies realize the full potential in localized marketing, and SOCi, Inc., the all-in-one platform for multi-location businesses to successfully deploy & scale their localized marketing program.
The research examines how top multi-location brands perform in the most influential digital channels, including:
- Localized social marketing
- Localized search marketing
- And introducing the maturity model, which maps the scores achieved by companies and categories to a lifecycle stage
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