BECOME A LEADER IN 
YOUR MARKET

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TOP 10 OVERALL BRANDS

Not one of the brands mentioned in the report? Learn how you stack up to industry leaders. Our localized marketing experts will conduct an in-depth audit of your brand’s performance across search and social.

While consumer behavior is changing, shoppers are still drawn to the local retail store experience. In fact, three quarters of retail sales occur in physical stores according to the National Retail Federation.

Convenience and seamless personalized interactions are more important than ever, which extends to expectations of brands’ presence online. Shoppers want to find local store information easily and see relevant content on social media.

How well are top retail brands such as Target, Walmart, and Costco performing at the local level? Download the report to learn key localized marketing benchmarks for the retail industry and best practices to implement for your own brand.

How Do You Stack Up to the Largest Retailers?

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LOCAL SEARCH + LOCAL SOCIAL = LOCALIZED MARKETING SUCCESS

This report measured retail brands’ performance in both localized search and localized social. Both are critical aspects of the digital consumer journey.

LEARN FROM 
THE TOP RETAIL BRANDS IN LOCALIZED MARKETING

HOW DOES YOUR BRAND
COMPARE
?

28 BRANDS

ABOUT
THE DATA

1B TOTAL ENGAGEMENTS

5,000 LOCATIONS

15,000 LOCATION PAGES

9M LOCAL REVIEWS

560K REVIEW RESPONSES

760K LOCAL POSTS

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GET TO THE
NEXT LEVEL

The LMBR Maturity Model showcases the stages of a mature, sophisticated localized marketing strategy. Find out how to take your strategy to the next level.

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P R E S E N T E D  B  Y

Localogy (previously known as the Local Search Association) is the only trade association focused on building and growing the $10 Trillion U.S. Local marketplace for both our members and the more than 30 million Local and small business companies who depend on them every day. Localogy has about 300 members in 20 countries and the Association helps these members realize the power of local marketing and commerce through conferences, consulting, insights, advocacy, and more.

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SOCi is an award-winning platform built specifically for “next-level” multi-location marketers. Our customers include top brands and influencers like Ace Hardware, Sport Clips, and Anytime Fitness who have the impossible challenge of managing their digital presence across hundreds and thousands of locations. As central command for multi-location marketers, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless local search and social pages while protecting what matters most, their reputation.

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This report analyzes the top retail brands. Each brand is ranked on a 100-point scale for localized search and localized social, combined into an average LMBR score. Scores are determined by examining over 50 percent of locations for each brand on essential ranking factors across the top localized marketing platforms: Google My Business (GMB), Facebook, and Yelp.

276 BRANDS

BACKED BY EXTENSIVE
DATA ANALYSIS

8.8B TOTAL ENGAGEMENTS

212,000 LOCATIONS

625,000 LOCATION PAGES

80.2M LOCAL REVIEWS

24.1M REVIEW RESPONSES

19M LOCAL POSTS

Audits are based on industry data compiled in The Localized Marketing Benchmark Report. The third-annual report, presented by Localogy and SOCi, analyzed over 275 multi-location brands to find how well they are performing on important localized marketing metrics. 

TOP 10 OVERALL BRANDS

P R E S E N T E D  B  Y

Localogy (previously known as the Local Search Association) is the only trade association focused on building and growing the $10 Trillion U.S. Local marketplace for both our members and the more than 30 million Local and small business companies who depend on them every day. Localogy has about 300 members in 20 countries and the Association helps these members realize the power of local marketing and commerce through conferences, consulting, insights, advocacy, and more. 

Visit website

SOCi is an award-winning platform built specifically for “next-level” multi-location marketers. Our customers include top brands and influencers like Ace Hardware, Sport Clips, and Anytime Fitness who have the impossible challenge of managing their digital presence across hundreds and thousands of locations. As central command for multi-location marketers, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless local search and social pages while protecting what matters most, their reputation.

 Visit website

A Sneak Peek of the Top Insights

  • Top retail brands excel at local search optimization. Find out how local profiles play 
    a part.

  • One of the biggest opportunities for improvement is in local social. See if you’re missing anything.

  • The top brands have a high number of reviews, but do they perform in terms of response rate and time?

Download the full report to learn more!