SOCi Appoints Brandon Rhoten as Company’s First Industry Advisory Board Member
Former Wendy’s VP of Marketing to Support SOCi’s Verticalized Restaurant Strategy
SAN DIEGO — June 28, 2022 — SOCi Inc., the marketing platform for multi-location brands, has welcomed Brandon Rhoten to the team as a strategic industry advisor. Rhoten will be the first member of SOCi’s Industry Advisory Board which will be focused on continuing the company’s verticalization efforts to deliver tailored solutions and localized strategy to the industries it serves.
Rhoten will be consulting with SOCi on the restaurant vertical as he holds invaluable expertise in the space, previously serving as the VP of Marketing at Wendy’s where he spearheaded the brand’s award-winning, snarky social strategy, CMO of Papa John’s, and most recently, Global CMO of Potbelly Sandwich Shop.
“Given the current economic climate, it has become more important than ever for restaurants to streamline their marketing technology stacks to simplify processes, reduce costs, and find efficiencies in their digital marketing strategies,” said Rhoten. “The SOCi platform does exactly that. The team’s commitment to tailoring its product set to serve the unique needs of a given vertical is paramount and the reason I’m elated to be the first member of its Industry Advisory Board.”
The addition of Rhoten follows a recent SOCi partnership with Olo, a leading on-demand commerce platform powering the restaurant industry’s digital transformation. The strategic partnership has provided a single place for restaurant brands to update critical location data across hundreds of directories.
“Brandon is a visionary CMO and a classic marketer who will bring an undeniable amount of skill and insight to SOCi,” said Afif Khoury, CEO of SOCi. “I am confident that having a leader of his caliber as part of our Industry Advisory Board will make a great impact on our verticalized strategy as we see through our ambitious trajectory for the multi-location digital marketing space.”
In addition to his role at SOCi, Rhoten serves as a Growth Advisor for various companies and is a part owner of a Papa John’s franchise group, offering a deep understanding of the ins and outs of the restaurant business from a c-suite level down to the operator level.
For more information about SOCi and its solutions for multi-location brands, visit www.meetsoci.com.