Unites 15 Top Brands  to Focus on the Future & Growth of Localized Social Marketing

Originally published on Business Wire on November 14, 2019.

“With the formation of our Customer Advisory Council, our goal is to accelerate the innovation and development of critical tools that directly address our customers’ needs in localized social marketing,” said SOCi CEO and co-founder Afif Khoury. “We know that in today’s competitive local marketing landscape, multi-location businesses that successfully manage their localized social marketing presence experience an average of three times more sales growth compared to competitors. However, consumers are choosing to interact with a brand locally in many diverse ways, and by working with our customers to better understand these interactions, SOCi can continue to provide the platform that will capture those interactions at various junctures of the consumer decision-making cycle.”

• Ace Hardware Corporation, Local Marketing Manager – Gary Drummond
• Sport Clips, Director of Marketing, Digital Services – Chad Jordan
• Self Esteem Brands (parent company of Anytime Fitness), Senior Manager, Digital Marketing – Christian Betancourt
• AmerisourceBergen, Senior Director, Good Neighbor Pharmacy Marketing and Advertising – Carla Frehn
• Neighborly (formerly The Dwyer Group), Director of Digital Marketing – Shaila Palamand
• OxiFresh Carpet Cleaning, President, CEO, and Founder – Jonathan Barnett 
• Greystar, Manager, U.S. Strategic Property Marketing, Programs & Performance – Becca Hallisey
• Pinnacle, Digital Marketing Strategist – Jodi Mott 
• Fogelman Management Group, Reputation Manager – Jeremy Lawson
• Waterton Residential, Director, Marketing and Branding – Tina Miserendino
• Case and Associates, Regional Vice President – Crystal Tolen
• Mindstream Media, Chief Operating Officer – Marti Janson

• “I’m honored that SOCiI asked me to serve on their Franchise Advisory Council. I’ve been impressed with SOCiI’s ability to innovate ever since we began using them in 2017. They continue to provide value to our 1800 Sport Clips locations and 500 Franchisees, so I’m delighted to have the chance to help shape their continued growth.” – Chad Jordan, Director of Marketing, Digital Services at Sport Clips
• “Managing large social media programs for franchise systems can be a challenging task. From access control to mass content publishing and system-wide management, social marketers in our multi-location space require a technology partner with innovative and robust tools to help us succeed at scale. SOCi provides the tools to help our corporate teams and more importantly, our franchisees effectively and efficiently manage social media to drive business results.” Christian Betancourt, Senior Manager of Digital Marketing for Self Esteem Brands
• “Since our partnership with SOCi, we are able to scale our social efforts to save time. For Ace Hardware, we want to be helpful and provide convenience to our owners and our customers. Whether it’s Ace Corporate or the individual locations, together we can increase engagement levels, answer ratings and reviews fast, and know whether or not our collective efforts are working. We are very proud of our alliance with SOCi.” – Gary Drummond, Local Marketing Manager at Ace Hardware
• “We pride ourselves on finding the best vendors and partnering with them to accelerate our brand. SOCi is one of those vendors. Their innovative, easy-to-use, and affordable program will give us an edge in the social media game. As part of their Advisory Council, I look forward to helping them further advance their product.” Jonathan Barnett, President, CEO and Founder of Oxi Fresh Carpet Cleaning