SOCi Releases the Most Complete Listening Tool for Multi-Location Businesses

SOCi Listening surfaces online conversations at the national and local level to provide brand protection and fuel business growth


Originally published on Business Wire on January 28, 2021.


SAN DIEGO—January 28, 2021—SOCi, the leading all-in-one marketing platform built for multi-location marketers, announced the availability of its new listening solution in its robust localized marketing stack. In today’s digital and local landscape, conversations are happening across hundreds or thousands of national and local digital pages. SOCi Listening enables multi-location marketers and local managers alike to surface and manage these conversations, discover user-generated content, identify social selling opportunities, monitor competitive insights, and deliver a positive customer care experience at every location.


As the pandemic continues, consumers are spending more time on digital platforms than ever before. According to the latest research, ninety-six percent of brand conversations are not directed at the business or even happening on the business’s page. Whether the conversation is a positive one that could benefit the local business, or a negative one that could go viral and impact the entire brand, each conversation carries the potential to affect business. Yet most brands, especially at the local level, lack the visibility into these conversations and with it, the ability to engage consumers and customers at scale when it means the most.


SOCi Listening goes beyond traditional listening capabilities by discovering conversations from all over the digital landscape, including at the local level, and allowing brand and local managers to drive real-time local customer engagement across all business locations. With SOCi Listening, brands can also discover and leverage user-generated content at scale, allowing the brand to deliver local customer experiences and drive deeper engagement with its local audiences. SOCi Listening is also a powerful tool for analyzing the strengths and weaknesses of a brand’s competitors at each of its locations, better informing local customer acquisition strategies.


“With sixty-nine percent of consumers expecting personalized experiences, brands can no longer rely on listening and engaging only at the national level. They must deeply understand their local communities, consumers and their preferences,” said Cynthia Castro, VP of Product at SOCi. “With SOCi Listening, national marketers and franchises alike can deliver local customer experiences and always stay one step ahead of every local competitor, trend, selling opportunity and the next viral moment.”


SOCi Listening is available for multi-location businesses immediately. For more information about how SOCi Listening can help drive lead generation and better customer care for your business, please visit here.