Stanley Steemer leverages SOCi Boost PLUS to increase reach and engagement among its target audience.

The Challenge

With over 70 years as a leading, family-owned company, Stanley Steemer is no stranger to constantly growing and changing its marketing strategy to suit the times. With the recent shift in consumer preferences to local social content, Stanley Steemer quickly decided to test out growing their social media engagement by curating hyper-local posts and putting advertising dollars behind them. However, managing ad spend and content across 200+ locations in 50 states is no easy feat.

The SOCi Solution

SOCi empowered Stanley Steemer to efficiently create and promote custom social posts for multiple pages through one centralized tool. SOCi Boost PLUS also gave their team the visibility they needed to monitor their campaign’s success with easy-to-use regional, national, and local reports and notifications. By using SOCi, their team was able to constantly adapt their strategy to meet customers’ needs and stay ahead of marketing trends.

SOCi Results

“SOCi empowered us to localize our organic & paid social content to more efficiently reach our local target audiences.” – Stanley Steemer | Megan Lewis | Social Media Specialist

 

With the help of SOCi, Stanley Steemer saw the following areas of improvement when it comes to local social…

 

13X

Increase in engagement

 

200X

Increase in reach

 

10,513

Post boost reach