101+ Pages to Monitor
With thousands of reviews and social media comments across more than 100 pages, there was little ability to see them all, let alone respond and take action on them locally.
Burned by a Previous Tool
Plagued with basic functionality, confusing UX, and unavailable support, Steadfast fought to make it work with a previous tool as local teams disengaged – significantly decreasing market visibility and interaction with both prospective and current residents.
The SOCi Solution
Onboarding Was a Breeze
Onboarding was painless and fully supported by a dedicated SOCi Customer Success Manager who worked with them to claim all of their local property profiles across Facebook and integrate key review sites such as Google, Apartments.com and the Better Business Bureau.
Easy UX Re-Engaged Staff
The sleek and straightforward UX has corporate staff and local managers fully engaged once again. Utilizing SOCi’s interactive calendar view, creating content at the corporate level and deploying to all or specific locations is a breeze. Thanks to approval workflows, local managers can create and deploy brand-appropriate content or respond to review and comments in just a few clicks.
Closing the Loop Between Online and Offline Customer Care
The ability to capture reviews and comments and respond to them in real time has created a major shift in the operations of all Steadfast properties. Leveraging SOCi, Steadfast now aligns local maintenance and support staff to take action and solve issues voiced on their social channels quickly.
This level of insight into the customer care process was not previously possible.