SOCi Summit 2020 Recordings

SOCi Summit is the leading localized marketing event for experts, thought leaders, and practitioners. This event provides a unique space where attendees will learn and be inspired by all things localized marketing.

The agenda was custom-built and curated so that you gain the tools, knowledge, and insight to activate your localized marketing strategy in a scalable way. Furthermore, our content will be designed to support and enable both Property Management and Brand Franchise business for each industry’s specific needs.

To view the recordings today please sign up here.

The Agenda

Keynote with Forrester: Modernizing Multi-Location Marketing

Most brands still generate the majority of their revenue from in-store, physical sales. And even DTC brands are moving towards brick and mortar. But how do you localize a national marketing strategy to drive customers into your locations? In this session, Forrester dove into our recent study, The Localized Marketing Imperative, and highlighted why it’s important for multi-location businesses to have a modernized digital presence strategy. During this session you will learn which processes and tools your multi-location business should hone in on to achieve localized marketing success and learn how to connect a multi-location marketing strategy to corporate marketing objectives.

Break Out Panels: Journey to Successful Localized Marketing

We curated two unique break out sessions – one for brand franchise and a second for property management. During these break-out sessions, you will hear from localized marketing leaders who will discuss their journey to build an effective localized marketing strategy. From struggles to triumphs, each leader details what it takes to turn localized marketing efforts into profitable business growth.

Ask The Experts: Solutions Showcase

During this time, you will join industry experts in an intimate conversation around specific localized marketing topics. The experts answered some of the most pressing questions about what it takes to succeed in today’s digital-first world and give you the tools needed to build a winning localized marketing strategy. From reputation to social listening to ads management, there’s a lot to learn!