For restaurants and bars, having an accurate menu posted online is a key component in local search strategy. However, until recently, restaurants were limited in where they could publish their menus online. Now that has changed, and Google is finally allowing restaurants to add Menu buttons to their Google Business Profile (formerly Google My Business), along with links to menus on their own websites or other third-party menu hosting platforms.
Adding a menu to your Google Business Profile makes it easier for web users to find the information they’re looking for when they research your business online. Similar to the Services and Products features in other categories, Google’s Menu feature is designed specifically with restaurants in mind.
To add a Menu button to your Google Business Profile, follow these steps:
Step 1: Login to your Business Profile Manager dashboard (formerly Google My Business dashboard) and click on the “Info” tab.
Step 2: Click “Menu” (the icon with the fork and spoon).
Step 3: Click “Add menu section” to start adding sections to your menu, like Breakfast, Appetizers, or Drinks.
Step 4: Once your sections are complete, click “Add menu item” and start adding the individual items on your menu.
Step 5: Make sure to include as much information as possible about each menu item, including brief descriptions and prices, when available.
If you do not want to add menu items manually, you can use software to automatically pull the information directly from your website into Google.