With consumers’ changing digital habits, online reviews have major implications for multi-location businesses through their ability to affect how consumers perceive your business, make purchase decisions, and your ranking in search results. It is critical for companies to take a more proactive approach to managing and maintaining a positive online reputation.
SOCi pulls every review for all your business locations into one centralized platform — accessible by both corporate and local teams. Give local marketing teams the power to respond to reviews, and your corporate team the ability to maintain oversight through the creation of approval workflows.
Implementing review response workflows for multi-location businesses ensures brand-appropriate and prompt responses. Local teams can receive notifications for new reviews, draft responses, and get corporate response approval – all with one tool.
SOCi consolidates all reviews and ratings together with social media management, so corporate teams can oversee every location’s localized online presence from one centralized platform. Corporate offices can maintain oversight of each location’s social presence and reputation while empowering local managers to effectively care for their customers.
Through SOCi, users can view every action taken on reviews, and monitor every activity on social media. Now, your local, regional and national teams will always know which reviews and social engagements are addressed, and which ones still require attention to ensure prompt responses.
Maximize the insights you receive from your online reviews with SOCi. With Reputation Insights, multi-location marketers can identify and manage emerging sentiment trends from online reviews while analyzing shifts in online reputation over time. From one dashboard, corporate and local teams can see the most common keywords customers are using, the sentiment behind each review and the overall trends on each review platform.
SOCi also empowers multi-location brands to set benchmarks for each location through Reputation Competition. Users can now analyze their competitors’ online reputation at the local level – without any time-consuming manual research. Marketers can answer questions, such as how many stars do my competitors have, and how quickly are they responding to reviews? With SOCi, users can analyze the data, make proactive changes, and set your business apart from the competition.
“Having both social and reputation management is not something you find in many platforms making that what we like best about SOCi.”
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