RESEARCH REPORT: 
The Great Conversational Divide

77% of consumers expect a business to respond to their review or comment.

Yet 40% of businesses have no urgency to respond or simply don't respond at all.

© 2018 SOCi®, Inc. All Rights Reserved


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Do you know how many user-created Facebook pages exist that are representing your brand across multiple locations? Do you understand the impact of these pages if not properly managed? 
RANK BETTER
Facebook is the second largest search site (next to Google). But if your local customers can't find you, you're missing out on bug business. See how you're raking today!

How's your social media health?

It's well established that online ratings and reviews significantly influence consumer buying behavior. And most local business owners understand that reviews matter.

But how does business or marketer behavior compare to consumer expectation?

SOCi and the LSA joined forces to find out. In two parallel surveys, we asked consumers about their ratings and review usage while asking businesses about their perceptions of how consumers evaluated them. 

What we found will impact your marketing mix for years to come. 

Complete the form to download the research now!

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