CASE STUDY

How High-Quality Content Increased Engagement and Traffic for Case & Associates

See how this multifamily property company drove more residents by switching to SOCi.

Case & Associates Properties, Inc. is a premiere property management company currently operating in five states – Oklahoma, Texas, Kansas, Mississippi, and Arkansas.

They knew social media has become a crucial element in the multifamily industry but their leads from social were low.

They wanted to find a way to maximize their reach with relevant data to prove ROI.

HIGHLIGHTS

41

Active SOCi Platform Users

286%

Increase in Hyper-Local Reach

40%

Increase in Engagement

What They Did

Case & Associates leveraged SOCi’s Content Center to engage with users on a local level. For a multi-location business, they were able to discover proven content down to the zip code. They also added custom RSS feeds to curate more content that was relevant to their business.

Case & Associates used Message Libraries to save and store content they liked from the Content Center. This gave their team a bank of approved content for all of their properties to use.

All this while being able to publish and schedule across all 41 accounts in one platform. At the corporate level, they were able to see, review, and learn from all their properties across the U.S.

Average Portfolio Reach Per Month

Before SOCi: 190,109
After SOCi: 734,673

Average Portfolio Engagement Per Month

Before SOCi: 18,647
After SOCi: 26,039

The Results

With SOCi, Case & Associates’ portfolio increased its reach by 286%. By going hyper-local with high-quality content, their engagement skyrocketed by 40%. A boost in reach and engagement proved to their team that social media is an efficient and effective marketing channel.

With content discovery at their fingertips, SOCi’s platform allowed Case to increase the amount of traffic to their website. With more prospects hitting their website, driving more residents, was a breeze.

"Since joining SOCi, we have revitalized our entire portfolio's social strategy and have leveraged data to reach 5 million unique individuals."

CRYSTAL TOLEN / REGIONAL VICE PRESIDENT, CASE & ASSOCIATES

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