BrightStar Care leverages SOCi’s Content Manager to boost local social efforts across business locations.

The Challenge

As a result of COVID-19, many families nationwide were no longer able to visit their elderly loved ones. Instead, their hired caregivers truly needed to be an extension of their family. As an award-winning leader in-home health services and medical staffing, BrightStar Care especially wanted to communicate their ongoing commitment to their client’s and caregiver’s well-being during this difficult time. With hundreds of locations across the country, sharing that message at scale was a necessity.

The SOCi Solution

SOCi was a critical tool for Brightstar Care to engage with current and prospective customers nationwide. In the heart of the pandemic, they increased their social media posts 757% to reach audiences where they were: online. With an increase in posts, came an increase in reviews. SOCi helped BrightStar Care improve its review response time by 48% in 2020 despite a 20% increase in review volume.

SOCi Results

“It is no secret that throughout the past year, the healthcare industry has experienced rapid change like never before. SOCi has helped us communicate each new change quickly and efficiently across all of our BrightStar Care locations nationwide so we can focus on what we do best: delivering a higher standard of in home quality care for those in need.” — Teresa Celmer · Senior Vice President, Marketing and Talent Management at BrightStar Care


While using SOCi’s Content Manager, BrightStar Care has seen the following areas of improvement…



Increase in social media posts from Q2 to Q3 of 2020



Improvement in response time from 2020 to 2021





Learn how SOCi can help take your
localized marketing to the next level.